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Music Business Handbook And Career Guide,9781412904384
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Music Business Handbook And Career Guide

by
Edition:
8th
ISBN13:

9781412904384

ISBN10:
1412904382
Format:
Hardcover
Pub. Date:
6/28/2005
Publisher(s):
Sage Publications, Inc

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    Music Business Handbook and Career Guide





Summary

The new Eighth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. This new Eighth Edition expands on hot-button music business issues such as digital downloads, piracy, and record company transformations. Thoroughly revised, the Eighth Edition shares a particular emphasis on online music and its impact on the rest of the industry. The Eighth Edition also includes complete coverage of all aspects of the music industry, including songwriting, publishing, licensing, artist management, promotion, retailing, media, and much more. New to This Edition Highlights the impact of online music, the iPod revolution, digital downloads, and cellular ring tones on the music industry Features complete sections on entrepreneurial ventures and careers in music, including specific advice on getting started in the music business Includes a revised Instructor's Manual on CD offering new in-the-classroom tips on how to best use the classic text as both a core and supplemental resource This updated Eighth Edition of a bestseller is thorough in scope and ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. Music business newcomers and professionals alike will find the new edition a valuable resource, whatever their specialty within the field.

Table of Contents

Foreword xix
Stan Cornyn
Acknowledgments xxi
Part I Music in the Marketplace
1(22)
Overview
3(12)
More Than Pop
4(2)
Art Versus Commerce
6(1)
Historical Development: Finding a Paying Audience
6(5)
Influence of Mass Media
11(1)
The Arts and Entertainment Industry
12(3)
The Music Business System
15(8)
Getting Through the Maze
15(3)
Music Business Studies in Higher Education
18(1)
Help Wanted!
19(4)
Part II Songwriting, Publishing, Copyright
23(92)
Professional Songwriting
25(24)
The Market
25(1)
Predictors of Success
26(1)
The Craft
27(2)
Collaboration
28(1)
Copyright Registration
29(1)
The Business of Writing
29(3)
From Tin Pan Alley to the Brill Building . . .
30(1)
. . . To the Home Studio
30(1)
The Performer's Dual Role
31(1)
Income Sources
32(2)
Income From a Recording
32(2)
Performance Royalties and New Revenue Streams
34(1)
Publishing Options
34(3)
Staff Writers
35(1)
Label-Affiliated Deals
35(2)
Evaluating Publishers
37(1)
The Songwriters Guild of America
38(3)
The Songwriters Guild of America Contract
39(2)
Contract Reassignment or Default
41(1)
Breaking In
41(8)
Demonstration Recordings
42(1)
Local Promotion
43(1)
Promotion by Mail
44(2)
Direct Contact With Publishers
46(1)
Network, Network, and Then Network Some More
46(3)
Music Publishing
49(34)
Types of Publishers
51(6)
Major Companies
52(1)
Recording Company Affiliates
53(1)
Independent Publishers
54(1)
Educational Field
55(1)
Specialty Publishers
56(1)
Concert Music
56(1)
Print Licensees
56(1)
Subpublishing
57(2)
Subpublishing Agreements
57(1)
At-Source Deals Versus Receipts-Basis Deals
58(1)
Administration
59(6)
Royalty Department
60(1)
Copyright Department
60(1)
Legal and Business Affairs
61(1)
Print Publishing Operations
61(1)
Distribution
62(1)
Creative or A&R
63(2)
Contracts With Writers
65(6)
Split Publishing, Copublishing
71(1)
Copyright Protection: Sampling
72(2)
Promotion, Advertising
74(2)
Popular Music
74(1)
Educational Field
75(1)
Classical Field
76(1)
Income Sources
76(2)
Trade Associations
78(5)
Harry Fox Agency, Inc.
78(5)
Music Copyright
83(32)
Background
83(1)
Essential Provisions
84(1)
Key Terms
85(3)
Coverage
88(1)
Exclusive Rights
89(1)
Fair Use of Copyrighted Material
90(2)
Copyright Ownership
92(1)
Ownership Limitation
92(1)
Collective Works
92(1)
Film Music
93(1)
Transfer or Assignment
93(2)
Recordation of Transfer
93(1)
Termination or Recapture
94(1)
Work Made for Hire
95(1)
Musical Arrangements
96(1)
Arrangers' Rights
96(1)
Public Domain
97(1)
Sound Recordings
97(1)
Performance Right Exclusion
98(1)
Imitation Exclusion
98(1)
Compulsory Mechanical License
98(2)
Compulsory License Bypass
99(1)
Royalty Payments (Section 115[c])
100(1)
Duration of Copyright
100(3)
Subsisting Copyrights in Their First Term on January 1, 1978 (Section 304)
101(1)
Renewal Registration
102(1)
Subsisting Copyrights in Their Renewal Term
102(1)
After 75 Years
102(1)
After January 1, 1978
102(1)
Works in the Trunk (Section 303)
103(1)
Formalities
103(4)
Notice on Printed Music
103(1)
Notice on Phonorecords (Section 402)
104(1)
Notice Errors or Omissions
104(1)
Deposit (Section 407)
105(1)
Registration (Section 408)
106(1)
Fees (Section 708)
107(1)
Copyright Royalty Tribunal and Copyright Arbitration Royalty Panel
107(1)
Infringement, Remedy
107(1)
Record Counterfeiting, Penalties
108(1)
Changing Laws
109(2)
First Sale Doctrine
109(1)
The Audio Home Recording Act of 1992
110(1)
Rights in Names and Trademarks
111(2)
Selection of a Name
111(2)
Rights in a Name
113(1)
A Final Note on Law
113(2)
Part III Business Affairs
115(76)
Music Licensing
117(26)
Music Rights: An Overview
117(4)
Performing Rights Organizations
121(2)
Performance Licensing: The Nuts and Bolts
122(1)
Keeping Track of the Music
123(2)
Royalty Distribution
124(1)
Foreign Collections
125(1)
Membership Options
125(8)
American Society of Composers, Authors and Publishers
126(3)
Broadcast Music Inc.
129(2)
SESAC
131(2)
Mechanical Licenses
133(1)
Synchronization Licenses
134(2)
TV Movie Rights
136(1)
New Use Rights
136(1)
Cable Television Licenses
136(1)
Other Cable TV Licenses
137(1)
Video Licenses
137(1)
Transcription Licenses
138(1)
Special Use Permits
138(1)
Broadcast Commercials
138(1)
Jukebox Licenses
139(1)
Dramatic Music Rights
139(4)
Agents, Managers, and Attorneys
143(16)
Agents
145(5)
Regional Agencies
146(1)
National Full-Service Agencies
147(1)
Regulation of Agents
148(2)
Managers
150(3)
Regulation of Managers
150(2)
Assistants to Management
152(1)
Attorneys
153(4)
Retaining Legal Counsel
153(4)
Business Management Techniques
157(2)
Artists' Recording Contracts
159(22)
AFTRA Agreements
159(4)
Vocal Contractors
159(1)
Scale
160(2)
Acquired Masters
162(1)
Nonunion Recording
163(1)
AFM Agreements
163(4)
Sound Recording Labor Agreement
163(2)
Sound Recording Special Payments Fund
165(1)
Music Performance Funds
166(1)
Nonunion Recording
167(1)
Royalty Artist Contracts
167(14)
Types of Deals
167(1)
Negotiations
168(1)
The Issues
169(8)
New Use
177(4)
Unions and Guilds
181(10)
American Federation of Musicians
182(2)
Union Finance
183(1)
Other Services
183(1)
American Federation of Television and Radio Artists
184(2)
The 4As
185(1)
American Guild of Musical Artists
186(1)
American Guild of Variety Artists
186(1)
Actors' Equity Association
186(1)
Screen Actors Guild
187(1)
International Alliance of Theatrical Stage Employes
188(1)
Other Unions and Guilds
188(3)
National Association of Broadcast Employees and Technicians--Communications Workers of America
188(1)
Dramatists Guild of America, Inc.
188(1)
Related Unions and Guilds
189(1)
Open Shop Agreements
189(1)
Other Issues
189(2)
Part IV Managing, Producing, and Merchandising
191(108)
Artist Management
193(26)
Discovering Each Other
194(1)
The Financial Relationship
195(1)
Accounting
195(1)
Controlling Expense
196(1)
Manager's Commission
196(4)
Going Rates
196(2)
The Money Flow
198(1)
A Possible Compromise
198(1)
Producing the Act
199(1)
Coordinating the Elements
200(1)
Programming
200(1)
Advancing the Career
200(7)
Landing a Recording Contract
201(3)
Care and Feeding of the Media
204(1)
Controlling Performances
205(1)
Negotiating for Appearances
206(1)
Developing Peripheral Income
206(1)
Personal Management Agreement
207(12)
Record Production
219(24)
Record Producers
219(1)
Matching Producer to Artist
220(2)
Production Deals
222(2)
Royalties, Fees
222(2)
The Recording Studio: Operation and Selection
224(4)
Studio Operation
224(1)
Studio Design
225(1)
Selecting a Studio
226(1)
Types of Studios
227(1)
The Five Stages of Record Production
228(10)
Preproduction: Budgeting and Planning
229(4)
Basics and Tracking
233(1)
Overdubbing
234(1)
Mixing
235(2)
Mastering
237(1)
Getting Started as a Producer
238(1)
Professional Associations
239(4)
Concert Production
243(20)
Getting Started
244(1)
The Cost of Doing Business
244(1)
Booking the Artist
244(2)
Finding the Artist
244(2)
Assessing the Artists' Draw
246(1)
Making an Offer
246(2)
The Agent
246(1)
The Offer
247(1)
The Art of the Deal
248(2)
Negotiating Artists' Fees
248(1)
Potential Versus Reality
248(2)
Control Sheets
250(1)
Contracts
250(1)
Marketing
250(6)
Print, Radio, and Direct Mail Marketing
254(1)
Advertising Production
255(1)
Placement
256(1)
Publicity and Public Relations
256(1)
Web Sites
257(1)
Foreign Interest
257(1)
Press Releases
257(1)
Publicists
257(1)
Sponsorships
257(3)
Record Company Sponsorships
257(1)
Local Radio Stations
258(1)
Arena Sponsorship
259(1)
Corporate Sponsors
259(1)
College Sponsorship
259(1)
National Promoters
260(1)
Ticketing
260(3)
Ticket Terms
260(1)
Computer Tickets Versus Hard-Copy Tickets
261(2)
Arts Administration
263(22)
The Classical Music Market
263(1)
Perspective
264(1)
Representative Organizations
265(2)
Symphonic Music
267(5)
American Symphony Orchestra League
267(2)
Salary Arrangements
269(3)
Funding the Arts
272(2)
National Endowment for the Arts
273(1)
State Arts Councils
274(4)
Foundations, Corporate Giving
276(1)
Volunteer Support
277(1)
Administration
278(7)
The Need
278(3)
Financial Management
281(4)
Music Products
285(14)
Music Retailers
285(8)
Full Line
285(1)
The Combo Store (Rock Shop)
286(1)
School Music
287(1)
Specialty Shops
288(1)
Consumer Audio Equipment
288(1)
Keyboards
289(1)
Print Music
290(1)
Books, Magazines, and Trade Journals
291(2)
Sales Leaders
293(1)
Promotion of Musical Products
294(1)
Financial Management in Music Retail
295(1)
New Trends in Music Retail
296(1)
Product Manufacturing: A New World
296(1)
Trade Associations
297(1)
Opportunities for Employment
298(1)
Part V The Recording Industry
299(56)
Scope of the Recording Industry
301(14)
Perspective
301(3)
Major Labels
304(1)
Independent Labels
305(1)
Specialty Labels
306(1)
Do-It-Yourself Recording
307(1)
Record Company Structure
307(4)
Executive Officer (CEO, COO, CFO, General Manager)
307(1)
Artist and Repertoire (A&R)
307(2)
Distribution/Sales
309(1)
Marketing
309(1)
International Department
310(1)
Business and Legal Affairs
310(1)
Accounting
311(1)
Publishing Affiliates
311(1)
National Academy of Recording Arts & Sciences
311(4)
Record Promotion, Distribution, and Retailing
315(20)
The Marketing Plan
315(2)
Developing a Marketing Plan
315(1)
The Concept
316(1)
SWOT
317(1)
The Elements of a Marketing Plan
317(7)
Targets
317(3)
Publicity
320(2)
Advertising
322(1)
International Promotion
323(1)
Record Distribution
324(3)
Major Label Distribution
325(1)
Independent Distribution
325(2)
Retail Merchandising
327(8)
Rack Jobbers
327(1)
Retail Stores
328(2)
Retail Chain Stores
330(1)
E-Tailers
330(1)
Cutouts, Repackaging
330(2)
National Association of Recording Merchandisers
332(3)
Record Markets
335(10)
Research Methods
335(1)
The Charts
335(1)
Comparison of the Charts
336(1)
The Impact of Tracks
336(1)
Data Collection
336(2)
Broadcast Data System
336(1)
Mediabase 24/7
337(1)
Mediaguide
337(1)
SoundScan
337(1)
Market Research
338(1)
Record Categorization
339(1)
Stylistic Preferences
340(1)
Reaching the Buyer
341(1)
Demographics
341(4)
The Digital Age
345(10)
The Double-Edged Sword
345(1)
Internet Synergy
346(1)
Labels Lay Seeds of Self-Destruction
347(1)
Smaller, Cheaper, Faster, Better (?)
348(1)
The Economics of Digital Distribution: Change and Evolution
349(1)
The New Economic Order
350(1)
The Digital Future
351(4)
Part VI Music in Broadcasting and Film and Theater
355(92)
Music in Radio
357(18)
Types of Stations
358(2)
Audience Identification and Market Research
360(3)
Data Interpretation
362(1)
Spectrum of Formats
363(4)
CHR/Top 40
363(1)
Adult Contemporary
363(1)
Country
364(1)
Urban Contemporary
364(1)
Alternative
364(1)
AOR
364(1)
Classic Rock
365(1)
Active Rock
365(1)
Oldies
365(1)
NAC
365(1)
Non-English Stations
366(1)
Classical
366(1)
Others
366(1)
How Commercial Radio Stations Work
367(8)
Operations
367(1)
Personnel
367(2)
The Economics of Commercial Radio
369(1)
Programming
369(1)
Program Content
370(1)
Networks and Syndication
371(1)
Satellite-Delivered Formats
372(3)
Music in Television
375(18)
Variety and Talk Shows
376(3)
Music Specials/Events/Awards Shows
379(2)
Theme Songs
381(1)
Background Music and Foreground Spotlights
382(1)
The Singer/Actors
382(1)
The Commercials
382(2)
The Evolving TV Picture
384(2)
The Home Theater Impetus
386(1)
MTV and the Rise of the Music Video
386(1)
Producing Short-Form Videos
387(6)
Dramatic Scoring for Motion Pictures and TV
393(18)
Background
394(3)
Changing Styles
394(3)
Emergence of Sound Tracks
397(1)
The Craft
397(4)
The Process
397(1)
Spotting the Film
398(2)
Composition
400(1)
Recording to Film
400(1)
The Final Mix
401(1)
Music Scoring for TV
401(1)
Library Music
402(1)
Hiring Practices
402(9)
AFM Contracts
402(1)
Package Deals
402(1)
Composers
403(1)
Music Supervisors
404(1)
Copyists
405(1)
Orchestra Musicians
405(2)
Music Editors
407(1)
Society of Motion Picture and Television Engineers
408(3)
Music in Advertising
411(18)
Influences on Style
412(1)
Jobs
412(1)
Music Uses
413(1)
Budgets
413(1)
Station Logos
414(1)
The Agency Role
414(2)
Spot Production
416(13)
Writing Copy
416(1)
Scoring Music
417(1)
Production Companies
417(2)
Artists and Fees
419(1)
Artists' Contracts
420(2)
Production Sequence
422(7)
Music and Theater
429(14)
Types of Musical Theater
430(5)
Broadway Musicals
430(1)
Off-Broadway Theater
431(1)
School Productions
432(1)
Regional Theater
432(1)
Summer Theater
433(1)
National Tours
433(1)
Las Vegas and Other Entertainment Centers
434(1)
Industrial Shows
434(1)
Amusement Parks and Cruise Ships
434(1)
Theater Associations
435(1)
Production Components
435(8)
The Producer
435(1)
Subsidiary Rights
436(1)
Original Cast Album
436(1)
Option and Royalty Payments
437(1)
Approvals
437(1)
Costs
437(6)
Business Music and Production Libraries
443(4)
Foreground and Background Music
443(1)
Service Companies
444(2)
Production Music Libraries
446(1)
Part VII Career Planning and Development
447(78)
Career Options
449(50)
Creative Careers
451(11)
Professional Songwriter
451(2)
Lyricist
453(1)
Composer of Show Music
453(3)
Composer of Educational Materials
456(1)
Composer of Children's Music
457(1)
Composer of Classical Music
458(1)
Arranger-Orchestrator
459(2)
Music Editor
461(1)
Music Copyist
462(1)
Directing/Producing Careers
462(5)
Music Director-Conductor
462(2)
Record Producer
464(3)
Performing Careers
467(6)
Singer
467(2)
Instrumentalist
469(4)
Teaching Careers
473(6)
Studio Teacher
473(1)
School Music Educator
474(2)
College Music Instructor
476(1)
Music Therapist
477(2)
Broadcasting/Film/Video Game Careers
479(7)
Radio Broadcasting
479(2)
Film/TV Broadcasting
481(3)
Music Video/Music Special Producer-Director
484(1)
Video Game Scorer/Audio Programmer
485(1)
Advertising Jingle Writer
486(1)
Music-Related Careers
486(9)
Critic/Journalist/Editor
486(3)
Music Librarian
489(1)
Science and Technology
490(2)
Managerial/Executive
492(1)
Sales
493(1)
Legal Services
494(1)
Visual Arts/Graphics
495(1)
Entrepreneurs/Starting Your Own Business
495(4)
Starting Your Own Business
499(16)
Getting the Process Started
500(2)
Choosing a Name
502(1)
Forms of Ownership
502(2)
Sole Proprietorship
502(1)
Partnership
503(1)
Corporation
503(1)
Permits and Legalities
504(1)
Raising Funds
505(1)
Marketing
505(2)
Product
505(1)
Price
506(1)
Place
506(1)
Promotion
506(1)
Web Promotion
507(1)
Accounting and Finance
507(1)
When to Record a Transaction
507(1)
How to Record a Transaction
507(1)
Keeping Track of the Money
508(1)
Balance Sheet
508(1)
Income Statement
508(1)
Operations Management
509(1)
Gantt Charts
509(1)
Management
510(1)
Motivating Employees
510(2)
Where to From Here?
512(3)
Career Development
515(10)
Defining Goals
515(4)
Climbing the Ladder
519(1)
Finding Work
520(5)
Part VIII Canadian Music Industry and International Copyright
525(30)
What You Need to Know About Canada's Music Scene
527(11)
Richard Flohil
International Copyright: The World Market Outside the United States
538(17)
Phil Hardy
Dave Laing
Appendix A: Membership and Copyright Forms
555(2)
Appendix B: Selected Readings
557(6)
Books
557(3)
Journals, Magazines, Newspapers, Newsletters
560(3)
Appendix C: Professional Organizations
563(10)
Glossary 573(20)
Index 593(20)
About the Author 613(2)
About the Editor 615


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