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The Recording Industrypresents a brief but comprehensive examination of how records are made, marketed, and sold. The book opens with an overview of popular music and its place in American society, along with descriptions of key players in the recording industry. In the book's second part, the making of a recording is traced from production through marketing and retail sales. Finally, in Part III, legal issues, including copyright and problems of piracy, are addressed. The new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web, from issues of production and distribution to legal issues.
Geoffrey P. Hull is Professor Emeritus in the Recording Industry department at Middle Tennessee State University. He has 36 years experience teaching music business and recording classes. He has JD, MBA, and BS degrees and is a licensed attorney in the state of Tennessee. Thomas Hutchison is Professor of Marketing and Music Business Internship Coordinator at Middle Tennessee State University. He has over 20 years experience in the music business as a marketing research consultant. Hutchison holds a MS and PhD from the Florida State University. Richard Strasser is Associate Professor of Music Industry at Northeastern University. A graduate from the Australian National University and Manhattan School of Music, Strasser is a recipient of Northeastern University's Excellence in Teaching Award and a member of the NASM Working Group that established standards and guidelines for music industry education accreditation.
Table of Contents
|The Entertainment Industry and the Music Business||p. 1|
|Understanding the Music and Recording Business||p. 29|
|Copyright Basics in the Music Business||p. 51|
|Music Copyrights ©||p. 75|
|Sound Recording Copyrights $$$||p. 93|
|Music Publishing: The First Stream||p. 111|
|Live Entertainment: The Second Stream||p. 143|
|Recordings: The Main Stream||p. 169|
|The A&R Function||p. 193|
|The Production Function||p. 213|
|The Marketing Function: Product and Price||p. 229|
|The Marketing Function: Promotion and Place||p. 263|
|The Global Music and Recording Business||p. 291|
|Appendix: Internet Resources||p. 347|
|Table of Contents provided by Ingram. All Rights Reserved.|