9780131995352

Business Communication Today

by ;
  • ISBN13:

    9780131995352

  • ISBN10:

    0131995359

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 1/1/2010
  • Publisher: Pearson College Div
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Summary

Delivering the most comprehensive selection of model documents, market-leading Boveacute;e/Thill remains the only text that reflects the multimedia emphasis of real-world business communication. The fieldrs"s leading text for more than two decades,Business Communication Todaycontinues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

Table of Contents

Prologue: Planning For Career Success
Understanding the Foundations of Business Communication
Achieving Success Through Effective Business Communication
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Communicating Interculturally
Applying the Three-Step Writing Process
Planning Business Messages
Writing Business Messages
Completing Business Messages
Crafting Brief Messages
Crafting Messages for Electronic Media
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
Supporting Messages with Quality Information
Finding, Evaluating, and Processing Information
Understanding and Designing for Visual Communication
Planning, Writing, and Completing Reports and Proposals
Planning Reports and Proposals
Writing Reports and Proposals
Completing Reports and Proposals
Designing and Delivering Oral Presentations
Creating and Delivering Oral and Online Presentations
Enhancing Presentations with Slides and Other Visuals
Writing Employment Messages and Interviewing for Jobs
Building Careers and Writing Resumes
Applying and Interviewing for Employment
Format and Layout of Business Documents
Documentation of Report Sources
Correction Symbols Video Guide: Applications and Exercises Handbook of Grammar, Mechanics, and Usage
Table of Contents provided by Publisher. All Rights Reserved.

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