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9780133059441

NEW MyBizLab with Pearson eText -- Access Card -- for Better Business

by ; ;
  • ISBN13:

    9780133059441

  • ISBN10:

    0133059448

  • Edition: 3rd
  • Format: Access Card
  • Copyright: 2013-02-27
  • Publisher: Prentice Hall
  • View Upgraded Edition
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Summary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

 

Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.


 

0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package

Package consists of

0133059049 / 9780133059045 Better Business

0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business

 

Table of Contents

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Appendix
Reference Notes
Glindex
Answer Key

 

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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