9780205250226

MySearchLab with Pearson eText -- Standalone Access Code -- for Public Relations Writing and Media Techniques

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  • ISBN13:

    9780205250226

  • ISBN10:

    020525022X

  • Edition: 7th
  • Format: Package
  • Copyright: 8/23/2012
  • Publisher: Pearson
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Summary

This 12 month access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7thedition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniquescontinues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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