9780205912339

MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign

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  • ISBN13:

    9780205912339

  • ISBN10:

    0205912338

  • Edition: 3rd
  • Format: Package
  • Copyright: 4/16/2013
  • Publisher: Pearson
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Summary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

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This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com.

 

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process–the PIE chart–that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations

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