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MySearchLab with Pearson eText -- Standalone Access Card -- for Persuasion Social Inflence and Compliance Gaining,9780205958085
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MySearchLab with Pearson eText -- Standalone Access Card -- for Persuasion Social Inflence and Compliance Gaining

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.



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A comprehensive overview of persuasion theory


Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. 


The fifth edition explores how social media continues to be a form of influence.  In addition, the text looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. 


This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.


Learning Goals

Upon completing this book, readers will be able to:

  • Understand how persuasion works
  • Discuss the impact culture has on persuasion
  • Understand and identify key differences among persuasion, propaganda, and manipulation

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