9781449389628

The Myths of Innovation

by
  • ISBN13:

    9781449389628

  • ISBN10:

    1449389627

  • Format: Paperback
  • Copyright: 8/27/2010
  • Publisher: Oreilly & Associates Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $1.05
    Check/Direct Deposit: $1.00
List Price: $17.99 Save up to $10.79
  • Rent Book $7.20
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

- Where ideas come from

- The true history of history

- Why most people don't like ideas

- How great managers make ideas thrive

- The importance of problem finding

- The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Author Biography

Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http://www.scottberkun.com.

Table of Contents

Commitment to research accuracyp. xiii
Preface for the paperback editionp. xv
The myth of epiphanyp. 1
We understand the history of innovationp. 17
There is a method for innovationp. 35
People love new ideasp. 53
The lone inventorp. 69
Good ideas are hard to findp. 83
Your boss knows more about innovation than youp. 97
The best ideas winp. 111
Problems and solutionsp. 127
Innovation is always goodp. 139
Epilogue: Beyond hype and historyp. 153
Creative thinking hacksp. 167
How to pitch an ideap. 175
How to stay motivatedp. 187
Appendix: Research and recommendationsp. 193
Photo creditsp. 205
Acknowledgmentsp. 207
How to help this book: A request from the authorp. 211
About the authorp. 213
Indexp. 215
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Customer Reviews

Making Innovation Accessible to Everyone May 29, 2011
by
I enjoyed reading this textbook. This textbook presents a fantastic opportunity to explore or rediscover this powerful view of the world of ideas. This is a great textbook if you are interested in innovation and wants to learn more about the commonly held beliefs and how to overcome them. I highly recommend the textbook for anyone interested in innovation.
Flag Review
Please provide a brief explanation for why you are flagging this review:
Submit
Your submission has been received. We will inspect this review as soon as possible. Thank you for your input!
The Myths of Innovation: 5 out of 5 stars based on 1 user reviews.

Write a Review