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As cities have gentrified, educated urbanites have come to prize what they regard as "authentic" urban life: aging buildings, art galleries, small boutiques, upscale food markets, neighborhood old-timers, funky ethnic restaurants, and old, family-owned shops. These signify a place's authenticity, in contrast to the bland standardization of the suburbs and exurbs. But as Sharon Zukin shows in Naked City, the rapid and pervasive demand for authenticity--evident in escalating real estate prices, expensive stores, and closely monitored urban streetscapes--has helped drive out the very people who first lent a neighborhood its authentic aura: immigrants, the working class, and artists. Zukin traces this economic and social evolution in six archetypal New York areas--Williamsburg, Harlem, the East Village, Union Square, Red Hook, and the city's community gardens--and travels to both the city's first IKEA store and the World Trade Center site. She shows that for followers of Jane Jacobs, this transformation is a perversion of what was supposed to happen. Indeed, Naked City is a sobering update of Jacobs' legendary 1962 book, The Death and Life of Great American Cities. Like Jacobs, Zukin looks at what gives neighborhoods a sense of place, but argues that over time, the emphasis on neighborhood distinctiveness has become a tool of economic elites to drive up real estate values and effectively force out the neighborhood "characters" that Jacobs so evocatively idealized. With a journalist's eye and the understanding of a longtime critic and observer, Zukin's panoramic survey of contemporary New York explains how our desire to consume authentic experience has become a central force in making cities more exclusive.
Sharon Zukin is Professor of Sociology at Brooklyn College and the City University of New York Graduate Center. She is the author of Loft Living (the classic book on SoHo's gentrification), Landscapes of Power (winner of the C. Wright Mills Award), The Cultures of Cities, and Point of Purchase.
Table of Contents
1. Origins and New Beginnings
2. How Brooklyn Became Cool
3. Why Harlem is Not a Ghetto
4. Living Local in the East Village
5. Union Square and the Paradox of Public Space
6. A Tale of Two Globals: Pupusas and IKEA in Red Hook
7. The Billboard and the Garden: A Struggle for Roots