The New CEO Corporate Leadership Manual Strategic and Analytical Tools for Growth

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 7/26/2011
  • Publisher: Wiley
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The New CEO Corporate Leadership Manual is to give a new CEO a hard, quantitative view of the systems and techniques needed to run a company. It provides a recently appointed CEO with the tools that will be needed to be successful in his or her position. The book also gives relatively new CEO considerable information about the financial systems needed for a modern corporation, with particular emphasis on funds management, going public, and dealing with investors. It book shows how to select acquisition targets, price them appropriately, and successfully integrate them, as well as how to turn around failing enterprises. The tentative table of contents is: Part One: Organizational Structure (Due diligence on the organization, The CEO's place in the corporation, Organizational structures, Corporate cultures); Part Two: Corporate Strategy (Competitive analysis and corporate positioning, Product strategy, Sales and marketing strategy, Information technology strategy, Human resources strategy, Financial strategy, Tax strategy); Part Three: Management Systems (Planning systems, Milestones and feedback loops, Performance measurements, Motivational systems, Customer management, Product management, Risk management); Part Four: Finance (Working capital management, Funds management, Going public and going private, Investor relations); Part Five: Special Topics (Mergers and acquisitions, Corporate turnarounds); Appendix: new CEO checklist

Author Biography

STEVEN M. BRAGG, CPA, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and auditor at Deloitte. He is the author of over thirty books primarily targeted toward corporate financial leaders (controllers, treasurers, and CFOs) and their needs. Bragg received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine.

Table of Contents

Preface xi
New CEO Activitiesp. 1
Immediate Prioritiesp. 1
Measure the Businessp. 3
Get to Know the Companyp. 5
Develop a Strategyp. 7
Create a Budget and Related Systemsp. 9
Review the Management Teamp. 10
Review Risksp. 11
Review Costsp. 13
Summaryp. 15
Strategy Developmentp. 17
General Corporate Strategyp. 19
Overview of General Corporate Strategyp. 19
Building a Strategy: General Conceptsp. 23
Building a Strategy: Product Differentiationp. 26
Building a Strategy: Low Costp. 29
Building a Strategy: Focus on a Nichep. 32
Building a Strategy: Impact of the Internetp. 34
Building a Strategy: Additional Commentsp. 34
Strategy Testingp. 37
Summaryp. 38
Financial Strategyp. 39
Cashp. 39
Investmentsp. 41
Working Capitalp. 42
Inventory Reduction Decisionp. 45
Fixed Asset Lease versus Buy Decisionsp. 46
Payablesp. 47
Debtp. 49
Equityp. 52
Product Elimination Decisionsp. 56
Step Cost Reductionsp. 59
Temporary Labor Decisionsp. 60
Divestiture Decisionsp. 61
Summaryp. 62
Tax Strategyp. 65
Accumulated Earnings Taxp. 66
Cash Method of Accountingp. 67
Inventory Valuationp. 68
Mergers and Acquisitionsp. 68
Net Operating Loss Carry forwardsp. 69
Nexusp. 69
S Corporationp. 70
Sales and Use Taxesp. 71
Transfer Pricingp. 72
Unemployment Taxesp. 75
Summaryp. 76
Information Technology Strategyp. 77
Reasons for Devising an Information Technology Strategyp. 77
Developing the Information Technology Strategyp. 78
Technical Strategiesp. 81
Specific Applicationsp. 82
Summaryp. 85
Outsourcing Strategyp. 87
Overview of Outsourcingp. 87
Outsourcing Risksp. 92
Initiating Outsourcingp. 94
Companies that Take Over Outsourced Functionsp. 94
Summaryp. 97
The Budgetp. 99
Budgeting Processp. 101
System of Interlocking Budgetsp. 101
Sample Budgetp. 109
Flex Budgetp. 127
Budgetary Control Systemsp. 127
Summaryp. 129
Capital Budgetingp. 131
Hurdle Ratep. 131
Payback Periodp. 132
Net Present Valuep. 134
Internal Rate of Returnp. 136
Throughput-Based Capital Budgetingp. 137
Problems with the Capital Budget Approval Processp. 140
Cash Flow Modeling Issuesp. 141
Funding Decisions for Research and Development Projectsp. 142
Postcompletion Project Analysisp. 143
Summaryp. 145
Risk Managementp. 147
Risk Management: General Conceptsp. 149
Risk Management Policiesp. 149
Risk Management Planningp. 150
Manager of Risk Managementp. 152
Risk Management Proceduresp. 153
Types of Business Insurancep. 155
Types of Insurance Companiesp. 157
Evaluating the Health of an Insurance Carrierp. 158
Annual Risk Management Reportp. 159
Summaryp. 160
Risk Management: Foreign Exchangep. 163
Foreign Exchange Quote Terminologyp. 163
Nature of Foreign Exchange Riskp. 164
Data Collection for Foreign Exchange Risk Managementp. 165
Foreign Exchange Hedging Strategiesp. 165
Summaryp. 176
Financial Analysisp. 179
Performance Measurementsp. 181
Asset Utilization Measurementsp. 181
Operating Performance Measurementsp. 186
Cash Flow Measurementsp. 190
Liquidity Measurementsp. 193
Solvency Measurementsp. 197
Return on Investment Measurementsp. 199
Market Performance Measurementsp. 204
Summaryp. 206
Cost Reduction Analysisp. 207
Types of Reports Used for Cost Reduction Analysisp. 207
Spend Analysis Overviewp. 211
Spend Databasep. 211
Supplier Consolidation Analysisp. 212
Parts Consolidation Analysisp. 213
Maintenance, Repair, and Operations Item Analysisp. 213
Spend Compliancep. 213
Spend Analysis Reportsp. 214
Workforce Reduction Analysisp. 217
Workforce Reduction Issuesp. 217
Workforce Reduction Alternativesp. 221
5S Analysisp. 223
Error Quantificationp. 223
Fixed Cost Analysisp. 224
Ishikawa Diagramsp. 224
Value Stream Mappingp. 225
Waste Analysisp. 226
Summaryp. 227
Mergers and Acquisitionsp. 229
Evaluating Acquisition Targetsp. 229
Complexity Analysisp. 245
Valuing an Acquisition Targetp. 246
Types of Acquisitionsp. 260
Summaryp. 266
The Public Companyp. 269
Initial Public Offeringp. 271
Reasons to Go Publicp. 271
Reasons Not to Go Publicp. 272
Cost of an IPOp. 274
Preparing for the IPOp. 274
Finding an Underwriterp. 277
Registering for and Completing the IPOp. 280
Alternatives for Selling Securitiesp. 282
Trading on an Exchangep. 284
American Stock Exchangep. 285
Overview of the Nasdaqp. 287
New York Stock Exchangep. 289
Comparing the Stock Exchangesp. 291
Over-the-Counter Stocksp. 292
Summaryp. 293
Investment Communityp. 295
Analyst‚«÷s Perspectivep. 295
Finding the Right Analystp. 297
Sell Side: Analystsp. 297
Negative Analyst Reportp. 299
Sell Side: Brokersp. 300
Sell Side: Investment Bankersp. 301
Sell Side: Investor Relations Specialistsp. 302
Buy Side: Types of Investorsp. 302
Buy Side: Institutional Investorsp. 303
Buy Side: Individual Investorsp. 304
Buy Side: Presentations to Investorsp. 306
Summaryp. 307
Public Company Activitiesp. 309
Investor Conference Callp. 309
Road Showp. 311
Concept of Guidancep. 315
Form of Guidance Issuedp. 316
Frequency and Timing of Guidancep. 318
Aggressiveness of Guidancep. 319
How Short Sellers Operatep. 320
How to Handle Short Sellersp. 321
Measuring Short-Seller Activityp. 322
Summaryp. 323
Taking a Company Privatep. 325
Going-Private Transactionp. 325
Rule 13e-3p. 325
300-Shareholder Limitp. 326
Form 15p. 327
Summaryp. 327
Appendix New CEO Checklistp. 329
About the Authorp. 337
Indexp. 339
Table of Contents provided by Publisher. All Rights Reserved.

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