9780985414801

The New Elevator Pitch

by
  • ISBN13:

    9780985414801

  • ISBN10:

    0985414804

  • Format: Paperback
  • Copyright: 2014-04-07
  • Publisher: Lightning Source Inc
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

The elevator platform has been replaced with the social platform, so whether someone tweets it or tells it, their story has to be authentic and powerful, or it's lost in the noise. Getting clear on the story is the first step to creating the kinds of connections that matterNthe new elevator pitch.

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