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Questions About This Book?
What version or edition is this?
This is the 11th edition with a publication date of 2/23/2012.
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- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
This 12 month access code card gives you access to all of MyCommunicationLab's tools and resources. Want a complete e-book of your textbook, too? Buy immediate access to MyCommunicationLab with Pearson eText online with a credit card atwww.mycommunicationlab.com. Updated in its eleventh edition, The Media of Mass Communicationengages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.