Worth reading textbook
March 15, 2011
I purchased this textbook for a class and it is very cheap compared to the college bookstore. It is a great textbook for providing a baseline for developing new products. New product examples are relevant and timely so you'll actually know the products being discussed. It precisely describes the processes, activities and tasks through which a new offering should be taken. It is comprehensive and an excellent resource for managing ideation and launch.
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