(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
New Products Management,9780073404806
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

New Products Management

by ;


Pub. Date:
List Price: $280.66
More New and Used
from Private Sellers
Starting at $7.56

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out


We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products

  • New Products Management
    New Products Management
  • New Products Management
    New Products Management
  • New Products Management
    New Products Management
  • New Products Management
    New Products Management
  • New Products Management
    New Products Management

Customer Reviews

Worth reading textbook  March 15, 2011

I purchased this textbook for a class and it is very cheap compared to the college bookstore. It is a great textbook for providing a baseline for developing new products. New product examples are relevant and timely so you'll actually know the products being discussed. It precisely describes the processes, activities and tasks through which a new offering should be taken. It is comprehensive and an excellent resource for managing ideation and launch.

New Products Management: 5 out of 5 stars based on 1 user reviews.


Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Table of Contents

PART ONE Overview and Opportunity Identification/Selection

1. The Strategic Elements of Product Development

2. The New Products Process

3. Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO Concept Generation

4. Creativity and the Product Concept

5. Finding and Solving Customers’ Problems

6. Analytical Attribute Approaches: Introduction and Perceptual Mapping

7. Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques

PART THREE Concept/Project Evaluation

8. The Concept Evaluation System

9. Concept Testing

10. The Full Screen

11. Sales Forecasting and Financial Analysis

12. Product Protocol

PART FOUR Development

13. Design

14. Development Team Management

15. Product Use Testing


16. Strategic Launch Planning

17. Implementation of the Strategic Plan

18. Market Testing

19. Launch Management

20. Public Policy Issues


A Sources of Ideas Already Generated

B Other Techniques of Concept Generation

C Small’s Ideation Stimulator Checklist

D The Marketing Plan

E Guidelines for Evaluating a New Products Program

Please wait while the item is added to your cart...