9780070275522

New Products Management

by
  • ISBN13:

    9780070275522

  • ISBN10:

    0070275521

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 8/1/1999
  • Publisher: McGraw Hill College Div
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Table of Contents

PART I Overview And Opportunity Identification/Selection
The Menu
4(17)
The New Products Process
21(20)
Opportunity Identification and Selection: Strategic Planning for New Products
41(28)
PART II Concept Generation
Preparation and Alternatives
69(20)
Problem-Based Ideation
89(22)
Analytical Attribute Approaches: Introduction and Perceptual Mapping
111(18)
Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
129(21)
PART III Concept/Project Evaluation
The Concept Evaluation System
150(20)
Concept Testing
170(25)
The Full Screen
195(20)
Sales Forecasting and Financial Analysis
215(25)
Product Protocol
240(25)
PART IV Development
Design
265(17)
Development Team Management
282(24)
Special Issues in Development
306(23)
Product Use Testing
329(28)
PART V Launch
Strategic Launch Planning
357(28)
Implementation of the Strategic Plan
385(21)
Market Testing: Pseudo Sale Methods
406(21)
Market Testing Continued: Controlled Sale and Full Sale
427(19)
Launch Management
446(21)
Public Policy Issues
467(23)
Bibliography 490(3)
Appendix A Sources of Ideas Already Generated 493(5)
Appendix B Other Techniques of Concept Generation 498(7)
Appendix C Small's Ideation Stimulator Checklist 505(4)
Appendix D The Marketing Plan 509(5)
Appendix E Guidelines for Evaluating a New Products Program 514(3)
Index 517

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