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Table of Contents
|New Product Management|
|9/eBrief Table of Contents|
|Overview and Opportunity Identification/Selection|
|The New Products Process|
|Opportunity Identification and Selection: Strategic Planning for New Products|
|Preparation and Alternatives|
|Problem-Based Ideation: Finding and Solving CustomersĘ Problems|
|Analytical Attribute Approaches: Introduction and Perceptual Mapping|
|Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques|
|The Concept Evaluation System|
|The Full Screen|
|Sales Forecasting and Financial Analysis|
|Development Team Management|
|Product Use Testing|
|Strategic Launch Planning|
|Implementation of the Strategic Plan|
|Public Policy Issues|
|Sources and Ideas Already Generated|
|Other Techniques of Concept Generation|
|SmallĘs Ideation Stimulator Checklist|
|The Marketing Plan|
|Guidelines for Evaluating a New Products Program|
|Table of Contents provided by Publisher. All Rights Reserved.|