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The New Venture Coursebooklt;/b> is specifically written for students taking new venture courses. It is comprehensive in coverage and helps students to make integrative use of other elements of their business degree. The book helps students to build the bridge between the business plan and their business degree as it provides more depth and academic background and theory. * Comprehensive in coverage and specifically designed for one-term and two-term courses * Includes tutorial questions, review summaries, vignettes, cases and examples to aid understanding * On-line instructors manual containing business plan examples
Table of Contents
|Opportunities, ideas and business plans|
|The Opportunity: Analysing the market|
|The Business and its ownership|
|Marketing strategy and planning|
|Planning the business operation|
|Developing financial projections|
|Developing the business|
|The longer term|
|Writing and presenting the plan|
|Table of Contents provided by Publisher. All Rights Reserved.|