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The Non-Designer's Design Book,9780321193858

The Non-Designer's Design Book

by
Edition:
2nd
ISBN13:

9780321193858

ISBN10:
0321193857
Format:
Paperback
Pub. Date:
8/28/2003
Publisher(s):
Peachpit Press
List Price: $29.99
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Summary

So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. InThe Non-Designer¿s Design Book, 2nd Edition, best-selling authorRobin Williamsturns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.

Author Biography

Robin Williams is the author or co-author of more than 20 best-selling and award-winning books

Table of Contents

Is this book for you? 9(1)
Mini-glossary 10(1)
Design Principles
1 The Joshua tree epiphany
11(4)
The four basic principles
13(2)
Proximity
Alignment
Repetition
Contrast
2 Proximity
15(16)
Summary of proximity
30(1)
The basic purpose
How to get it
What to avoid
3 Alignment
31(18)
Summary of alignment
48(1)
The basic purpose
How to get it
What to avoid
4 Repetition
49(14)
Summary of repetition
62(1)
The basic purpose
How to get it
What to avoid
5 Contrast
63(16)
Summary of contrast
78(1)
The basic purpose
How to get it
What to avoid
6 Review
79(8)
Proximity
80(1)
Alignment
81(1)
Repetition
82(1)
Contrast
83(3)
Little Quiz #1: Design principles
84(1)
Little Quiz #2: Redesign this ad
85(1)
Summary
86(1)
7 Extra tips & tricks
87(36)
Creating a package
88(1)
Business cards
89(4)
Letterhead and envelopes
93(4)
Flyers
97(4)
Newsletters
101(4)
Brochures
105(4)
Postcards
109(4)
Newspaper ads
113(4)
Web sites
117(6)
Designing With Type
8 Type (& Life)
123(8)
Concord
124(2)
Conflict
126(2)
Contrast
128(2)
Summary
130(1)
9 Categories of type
131(12)
Oldstyle
132(1)
Modern
133(1)
Slab serif
134(1)
Sans serif
135(2)
Script
137(1)
Decorative
138(1)
Be conscious
139(3)
Little Quiz #3: Categories of type
139(1)
Little Quiz #4: Thick/thin transitions
140(1)
Little Quiz #5: Serifs
141(1)
Summary
142(1)
10 Type contrasts
143(32)
Weight
148(4)
Structure
152(4)
Form
156(4)
Direction
160(10)
Combine the contrasts
170(1)
Summary
171(4)
Little Quiz #6: Contrast or conflict
172(1)
Little Quiz #7: Dos and don'ts
173(1)
An exercise in combining contrasts
174
Extras
11 So, do you get it?
175(4)
The process
176(1)
An exercise
177(1)
Okay-redesign this!
178(1)
12 Answers to quizzes
179(4)
My philosophy on tests and quizzes
179(1)
Answers to quizzes
180(3)
13 Resources
183(2)
Magazines
Web sites Design Typography
Ideas and concepts
14 Typefaces in this book
185(4)
A list of all typefaces used, shown in each style
Index 189


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