CART

(0) items

Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice

by
Edition:
1st
ISBN13:

9781566091596

ISBN10:
1566091594
Format:
Paperback
Pub. Date:
1/1/1994
Publisher(s):
Peachpit Press

Related Products


  • Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice
    Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice
  • The Non-Designer's Design Book
    The Non-Designer's Design Book
  • The Non-Designer's Design Book
    The Non-Designer's Design Book





Summary

Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.

Author Biography

Robin Williams' clear, concise style of writing has made her popular with hundreds of thousands of readers worldwide. She has a knack for taking technical or esoteric information and making it easily accessible. Robin has taught traditional and electronic design for over twelve years, and this slim volume is a distilled version of what she has seen to be the most common pitfalls of most beginners' work. Robin is also the author of several best-selling, award-winning books, including The Little Mac Book, The Mac is not a typewriter, and Jargon.

Table of Contents

Is this book for you? 11(1)
Mini-glossary 12(1)
Design principles 13(62)
The Joshua Tree Principle
13(2)
The Four Basic Principles
14(1)
Proximity
Alignment
Repetition
Contrast
Proximity
15(12)
Summary of Proximity
26(1)
The basic purpose
How to get it
What to avoid
Alignment
27(16)
Summary of Alignment
42(1)
The basic purpose
How to get it
What to avoid
Repetition
43(10)
Summary of Repetition
52(1)
The basic purpose
How to get it
What to avoid
Contrast
53(10)
Summary of Contrast
62(1)
The basic purpose
How to get it
What to avoid
Review
63(12)
Proximity
64(1)
Alignment
65(1)
Repetition
66(1)
Contrast
67(8)
Little Quiz #1: design principles
68(1)
Little Quiz #2: redesign this ad
69(1)
Increase your visual awareness
70(5)
Designing with type 75(52)
Type (& Life)
75(8)
Concord
76(2)
Conflict
78(2)
Contrast
80(2)
Summary
82(1)
Categories of type
83(12)
Oldstyle
84(1)
Modern
85(1)
Slab serif
86(1)
Sans serif
87(2)
Script
89(1)
Decorative
90(1)
Be conscious
91(3)
Little Quiz #3: categories of type
91(1)
Little Quiz #4: thick/thin transitions
92(1)
Little Quiz #5: serifs
93(1)
Summary
94(1)
Type contrasts
95(32)
Size
96(4)
Weight
100(4)
Structure
104(4)
Form
108(4)
Direction
112(4)
Color
116(6)
Combine the contrasts
122(1)
Summary
123(4)
Little Quiz #6: contrast or conflict
124(1)
Little Quiz #7: dos and don'ts
125(2)
Extras 127(14)
So, do you get it?
127(4)
The process
128(1)
An exercise
129(1)
Okay--redesign this!
130(1)
Answers to quizzes
131(4)
My philosophy on tests and quizzes
131(1)
Answers to quizzes
132(3)
Bibliography
135(2)
Magazines
Design
Desktop technology
Typography
Typefaces in this book
137(4)
A list of all 103 typefaces used, shown in each style
Index 141


Please wait while the item is added to your cart...