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Non-Designer's Web Book : An Easy Guide to Creating, Designing and Posting Your Own Web Site

by ;
Edition:
2nd
ISBN13:

9780201710380

ISBN10:
0201710382
Format:
Paperback
Pub. Date:
1/1/2001
Publisher(s):
Peachpit Press

Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 1/1/2001.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Related Products


  • Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site
    Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site





Summary

The Non-Designer's Web Book, Second Edition is an update to Robin Williams' best-selling book on Web design, and it's packed with more creative ideas, techniques, and updated technology. With a combination of savvy design principles and an appealing, easy-to-follow format, both novice and professional Web designers can implement the principles in this book for their own work. This four-color book covers a wide array of Web design basics such as alignment, proximity, and repetition, and then discusses other design issues as they relate to the Web, including color, typography, and graphics. Readers then move on to graphic and technical details, such as the preparation of simple Web images and animations, and deciding when to use different graphic file formats. The Non-Designer's Web Book, Second Edition teaches technical expertise with a creative sensibility, making it a Web design book that will inspire readers of all levels. Previous Edition ISBN: 0-201-68859-X

Author Biography

Robin Williams has written over a dozen best-selling and award-winning books that have taught and influenced an entire generation of computer users in the areas of typography, design, desktop publishing, and digital technology. Her workshops about the World Wide Web have empowered many people, designers and non-designers, to move forward with confidence in this new medium. John Tollett is a founding partner of West of the Pecos, a web development firm in Santa Fe, New Mexico. He spent thirty years working as an illustrator, art director, and designer before changing paths from print media to the World Wide Web. His broad range of experience gives him a unique perspective on design in general and on web design in particular.

Table of Contents

Introduction xi
Part One: Using the World Wide Web
What is the World Wide Web?
15(18)
The Internet
16(1)
Modems
17(2)
Modem speeds
18(1)
Online services and ISPs
19(1)
What's on the Internet?
20(1)
The World Wide Web
21(1)
Getting around the web
22(1)
Browsers
23(1)
Browsers are not equal
24(1)
Web addresses, or URLs
25(3)
Entering an address
26(1)
Details of the domain name
26(1)
More address details
27(1)
What's a plug-in?
28(1)
Which file to download? (.sit .hqx .bin .sea .zip .mme)
29(1)
Online Service or ISP?
30(1)
Commercial online service
30(1)
Internet Service Provider
30(1)
Self-Guided Tour of the World Wide Web
31(1)
Quiz
32(1)
How to Search the Internet
33(14)
Searching the Internet
34(1)
Directories
35(1)
Yahoo
36(3)
Search engines
39(1)
RIFD: Read the Directions!
40(1)
For more information on how to search
41(1)
Addresses for searching
42(1)
Don't limit yourself
43(1)
Quiz
44(3)
Part Two: Making Web Pages
Just what are Web Pages, Anyway?
47(22)
What are web pages?
48(2)
How do you actually make a web page?
50(1)
It can be this easy
51(1)
Format the text
52(2)
Paragraph vs. break
52(2)
Change the colors
54(2)
Create links
56(2)
Make an email link
58(2)
Add a graphic
60(2)
Make a table
62(2)
Absolute vs. relative table widths
62(2)
What are frames?
64(2)
Add code, if you like
66(1)
Build more pages
66(1)
Then what?
66(1)
Self-Guided tour of the World Wide Web
67(1)
Quiz
68(1)
Things to Know Before You Begin a Web Site
69(20)
Organizing your files
70(1)
Organizing by folders
70(1)
Organizing by name
70(1)
Naming your files
71(1)
Saving and titling pages
72(2)
What does a browser do?
74(2)
What is a server?
76(1)
How to find a serve
77(2)
Cost of hosting a site
77(1)
Ask these questions of your host
78(1)
Domain names and your web address
79(1)
Your web site audience
79(1)
Your own domain name
80(1)
Virtual servers
80(1)
Planning ahead
81(3)
Your web audience
81(1)
Making an outline
81(1)
Collecting and storing material
82(1)
Saving source files
82(2)
Checklist: before you begin
84(1)
Self-Guided Tour of the World Wide Web
85(1)
Quiz
86(3)
Part Three: Design Issues on the Web
Print vs. Web and How it Affects Design
89(16)
Cost of publishing
90(2)
Color!
92(1)
Revisions, updates, and archives
93(1)
Distribution
94(1)
Customer response
95(1)
A world of information
96(1)
File size
97(1)
Sound and animation
98(1)
Amount and accessibility of information
99(1)
Location of designer
100(1)
The print advantage
101(2)
Self-Guided Tour of the World Wide Web
103(1)
Quiz
104(1)
Basic Design principles for Non-Designers
105(20)
Alignment
106(4)
Proximity
110(3)
Paragraph vs. Break
113(1)
Repetition
114(4)
Contrast
118(3)
Create a focal point
118(3)
Spell it right!
121(1)
Combine the principles
122(1)
Self-Guided Tour of the World Wide Web
123(1)
Quiz
124(1)
Designing the Interface and Navigation
125(20)
Start with a simple plan
126(2)
Horizontal format
128(4)
One-size surfing
128(4)
Navigation design
132(1)
Navigation styles
133(1)
Navigate with frames
134(1)
Repetition
135(1)
Where are you?
135(1)
More than one way to navigate
136(2)
The site decides the navigation style
138(2)
Index or site map
140(1)
Selective linking
141(1)
Don't make irritating links
141(1)
Learn from others
142(1)
Self-Guided Tour of the World Wide Web
143(1)
Quiz
144(1)
How to Recognize Good and Bad Design
145(12)
Bad design
146(4)
Good design
150(2)
Not-so-good Design Checklist
152(2)
So-much-better Design Checklist
154(3)
Part Four: Color, Graphics, and Type
Color on the World Wide Web
157(16)
The aesthetics of color
157(2)
CMYK color
159(1)
RGB color
160(1)
Indexed color
161(1)
Bit depth
162(2)
Monitor resolution
164(2)
Resolution of images
166(1)
Browser-safe colors
167(1)
How to get browser-safe colors
167(1)
Creating web-safe colors
168(2)
Hybrid web-safe colors
170(2)
Quiz
172(1)
Graphic Definitions You Must Know
173(16)
File Formats
174(2)
Terminology of graphic file formats
175(1)
GIF file format
176(2)
Advantage of GIFs
176(1)
When to choose the GIF format
177(1)
JPEG file format
178(2)
Progressive JPEGs
178(1)
Advantage of JPEGs
178(1)
When to choose the JPEG format
179(1)
Anit-aliasing
180(1)
File size of images
181(1)
A little lesson on bits and bytes
181(1)
How to find the correct file size
181(1)
Image maps
182(2)
Serve-side vs. client side images maps
182(2)
Alternate labels
184(1)
Thumbnails
185(2)
Self-Guided Tour of the World Wide Web
187(1)
Quiz
188(1)
How to prepare Image Files for the Web
189(30)
Web graphic specifications
190(1)
If you don't want to make your own graphics
191(1)
If you don't have Adobe Photoshop
192(1)
Inexpensive software
192(1)
Shareware software for converting files
193
Photoshop is an investment in your future
192(1)
How to get artwork or photographs into your computer
193(2)
Send your film to a digital processor
193(1)
What to ell someone who is scanning for you
194(1)
How to scan it yourself
195(1)
Use a digital camera
196(2)
Step-by-Step Directions
197(1)
Make a GIF
198(2)
Make a JPEG
200(2)
Making GIFs and JPEGs
202(2)
Make an image map
204(3)
Make background graphics
207(9)
Left-edge graphic as background
207(1)
Top-edge graphic as background
208(1)
Create a seamless, textured background
209(2)
Graphics with colored backgrounds that match the background color of your web page
211(1)
But what if the background color of your web page is a colored texture?
212(1)
Giant-image backgrounds
213(1)
Avoiding halos or artifacts
214(2)
Make an animated GIF
216(3)
Typography on the Web
219(14)
Readability vs. legibility
220(3)
Readability
220(1)
Legibility
221(1)
Breaking the rules
221(1)
Be conscious: If it looks hard to read, it is
221(2)
Quotation marks!
223(1)
Default fonts and sizes
224(2)
Bottom line: let go of total control
224(1)
Cross-platform fonts
225(1)
The variables
226(2)
Other things to know
228(2)
Proportional vs. monospaced type
228(1)
Logical vs. physical styles
228(1)
Other special characters
229(1)
The curse of the underline
229(1)
In the works
230(1)
Cascading style sheets
230(1)
TrueDoc Dynamic Fonts
230(1)
OpenType
230(1)
Free fonts for web pages
230(1)
Self-Guided Tour of the World Wide Web
231(1)
Quiz
232(1)
Advanced Tips and Tricks
233(32)
Fun with tables
234(2)
Richer color
236(1)
Pre-load graphics
237(1)
Easier-to-read small type
238(2)
Low-source proxy
240(2)
Slicing files into pieces
242(5)
Slicing a GIF file for animation
242(2)
Slicing a graphic for layout freedom
244(3)
Quick Photoshop for web designers
247(4)
Keyboard shortcuts
247(1)
Customizing features
248(1)
Techniques to make your work easier
249(1)
Use multiple layers to create navigation buttons
250(1)
Make a drop shadow
251(2)
Make rollovers and image swaps
253(4)
Easy HTML enhancements
257(3)
Forms
260(1)
Flash animation
261(4)
Part Five: You're Done---Now What?
Test and Fix Your Web Site
265(8)
Site management software
266(2)
Testing your site
268(2)
First, move your folder
268(1)
Offline browser check
268(1)
Watch someone else browse your site
269(1)
Different browsers for different folks
269(1)
Fixing your site
270(1)
Other fix-it tips
271(1)
Quiz
272(1)
How to Upload and Update Your Site
273(10)
Before you upload
273(1)
Gather your files
274(2)
Uploading files
276(2)
Test your site online
278(2)
Updating files
280(2)
Additional web sites on your site
280(2)
Quiz
282(1)
How and Why to Register Your Site
283(21)
Search tools
284(2)
Submission services that do it for you
284(1)
More is not better
284(1)
Specialized search tools
285(1)
Link to me, I'll link to you
285(1)
Popularity contest
285(1)
Find out who is linked to your site
285(1)
What search tools look for
286(2)
Title of your page
286(1)
First paragraph of your home page
286(1)
Stacking the deck
286(1)
Meta tags
287(1)
Getting your site noticed
288(1)
Cross-marketing!
288(1)
Announce lists
288(1)
Awards
289(1)
Resubmit regularly
289(1)
Search for your own site
289(1)
Quiz
290(2)
The Stuff at the End
Quiz Answers
292(1)
Robin's Obsessive Index
293(11)
Chart of 216 browser-safe colors
304


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