Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site,9780321303370

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Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site

by Williams, Robin; Tollett, John

Edition:

3rd

ISBN13:

9780321303370

ISBN10:

0321303377

Format:

Paperback

Pub. Date:

9/16/2005

Publisher(s):

Peachpit Press

Other versions by this Author

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Summary

"It's a part of almost everyone's life now: surfing the web is everywhere! But if you think web site design is beyond your reach or if you want your existing web site to look fresher and more professional, this is the book you need!" "Robin and John explain the basics in a friendly and easy-to-follow format, offering tips, techniques, design examples, and a wealth of inspiration, topped with a good sense of humor. This new edition is updated to include current web technology, like CSS style sheets and CSS layers, new software tips, and design ideas for both novices and those who need a little refresher."--BOOK JACKET.

Author Biography

Robin Williams has written dozens of best-selling and award-winning books, including The Little Mac Book, The Little Mac iApps Book, The Non-Designer's Design Book, Robin Williams Mac OS X Book, and many more. John Tollett is a graphic designer, art director, and illustrator. He is the coauthor of numerous books with Robin, including The Little iBook Book the two editions of The Non-Designer's Web Book, and Robin Williams Web Design Workshop.

Introduction

(4)

Part One: Using the World Wide Web

What is the Web?

(18)

The Internet

(1)

Modems

(2)

Modem speeds

(1)

Online services and ISPs

(1)

What's on the Internet?

(1)

The World Wide Web

(1)

Getting around the web

(1)

Browsers

(2)

Browsers are not equal

(1)

Web addresses, or URLS

(3)

Entering an address

(1)

Details of the domain name

(1)

More address details

(1)

What's a plug-in?

(1)

Which file to download? (.sit .hqx .bin .sea .zip .mme)

(1)

Online Service or ISP?

(1)

Commercial online service

(1)

Internet Service Provider

(1)

Self-Guided Tour of the Web

(1)

Quiz

(1)

How to Search the Internet

(14)

Searching the Internet

(1)

Directories

(1)

Google's directory

(2)

Search engines

(2)

A few extra tips

(1)

RTFD: Read the Directions!

(1)

For more information on how to search

(1)

Addresses for searching

(1)

Don't limit yourself

(1)

Quiz

(3)

Part Two: Making Web Pages

What are Web Pages Anyway?

(28)

What are web pages?

(2)

How do you actually make a web page?

(2)

It can be this easy

(2)

Format the text

(2)

Paragraph vs. Break

(2)

Change the colors

(2)

Create links

(2)

Make an email link

(2)

Add a graphic

(2)

What are layers?

(4)

Design a simple page using layers

(4)

Make a table

(2)

Absolute vs. relative table widths

(1)

What are frames?

(2)

Add code, if you like

(1)

Build more pages

(1)

Then what?

(1)

Self-Guided Tour of the Web

(1)

Quiz

(1)

Things to Know Before You Begin Your Site

(22)

Organizing your files

(1)

Organizing by folders

(1)

Naming your files

(2)

Organizing by name

(1)

Saving and titling pages

(2)

What does a browser do?

(2)

What is a server?

(1)

How to find a server

(2)

Cost of hosting a site

(1)

Ask these questions of your host

(1)

Domain names and your web address

(1)

Your own domain name

(1)

Planning ahead

(4)

Your web audience

(1)

Making an outline

(1)

Collecting and storing material

(1)

Saving source files

(2)

Checklist: Before you begin

(1)

Self-Guided Tour of the Web

(1)

Quiz

(3)

Part Three: Design Issues on the Web

Print vs. Web and How it Affects Design

(16)

Cost of publishing

(2)

Color!

100

(1)

Revisions, updates, and archives

101

(1)

Distribution

102

(1)

Customer response

103

(1)

A world of information

104

(1)

File size

105

(1)

Sound and animation

106

(1)

Loads of information

107

(1)

Location of designer

108

(1)

The print advantage

109

(2)

Self-Guided Tour of the Web

111

(1)

Quiz

112

(1)

Basic Design Principles for Non-Designers

113

(22)

Alignment

114

(4)

Proximity

118

(3)

Paragraph vs. Break

121

(1)

Repetition

122

(4)

Contrast

126

(4)

Create a focal point

126

(4)

Combine the principles

130

(2)

Spell it right!

132

(1)

Self-Guided Tour of the Web

133

(1)

Quiz

134

(1)

Designing the Interface & Navigation

135

(20)

Start with a simple plan

136

(2)

Horizontal format

138

(4)

One-Size Surfing

138

(3)

Tip on initial design

141

(1)

Navigation design

142

(1)

Navigation styles

143

(1)

Navigate with frames

144

(1)

Repetition

145

(1)

Where are you?

145

(1)

More than one way

146

(2)

The site decides the navigation style

148

(2)

Index or site map

150

(1)

Selective linking

151

(1)

Learn from others

152

(1)

Self-Guided Tour of the Web

153

(1)

Quiz

154

(1)

How to Recognize Good & Bad Design

155

(12)

Bad design

156

(4)

Good design

160

(2)

Not-So-Good Design Checklist

162

(2)

So-Much-Better Design Checklist

164

(3)

Part Four: Color, Graphics, and Type

Color on the Web

167

(18)

The aesthetics of color

167

(2)

CMYK color

169

(1)

RGB color

170

(1)

RGB values

170

(1)

On the web

170

(1)

Indexed color

171

(1)

Bit depth

172

(3)

Monitor resolution

175

(3)

Resolution of images

178

(1)

Browser-safe colors

179

(5)

How to get browser-safe colors

179

(1)

Creating web-safe colors

180

(2)

Hybrid web-safe colors

182

(1)

A reminder

183

(1)

Quiz

184

(1)

Graphic Definitions You Must Know

185

(16)

File formats

186

(2)

Terminology of graphic file formats

187

(1)

GIF file format

188

(2)

When to choose the GIF format

189

(1)

JPEG file format

190

(2)

Progressive JPEGS

190

(1)

Advantages of JPEGS

190

(1)

When to choose the JPEG format

191

(1)

Anti-aliasing

192

(1)

File size of images

193

(1)

A little lesson on bits and bytes

193

(1)

How to find the correct file size

193

(1)

Image maps

194

(2)

Server-side vs. client-side image maps

194

(2)

Alternate labels

196

(1)

Thumbnails

197

(2)

Self-Guided Tour of the Web

199

(1)

Quiz

200

(1)

How to Prepare Image Files for the Web

201

(44)

Web graphic specs

202

(1)

If you don't want to make your own graphics

203

(1)

Don't have Photoshop?

204

(1)

Alternative graphics software

204

(1)

Software for converting file formats

204

(1)

Photoshop: An investment in your future

204

(1)

How to get artwork or photographs into your computer

205

(4)

Send your film or prints to a service bureau

205

(1)

Scan it yourself

206

(1)

Scanning tips

207

(1)

Use a digital camera

208

(1)

Step-by-Step Directions

209

(1)

Make a GIF

210

(8)

Make a GIF with a solid background color

210

(3)

Make a GIF with a transparent background

213

(5)

Make a JPEG

218

(2)

Other file formats & tips

220

(3)

PNG-8 and PNG-24

220

(1)

WBMP and JPEG 2000

221

(1)

Weighted optimization

221

(2)

Make an image map

223

(3)

Use Photoshop to make an image map

223

(2)

Use Dreamweaver to make an image map

225

(1)

Background graphics

226

(14)

Create a horizontal graphic as a background image

226

(2)

Use a vertical graphic as a background image

228

(1)

Create a seamless, textured background

229

(2)

The Tile Maker filter

231

(1)

Make graphics with color backgrounds that match the background color of your web page

232

(1)

But what if the background of the web page is a colored texture?

233

(1)

Create a giant image background

234

(2)

Avoid halos or artifacts

236

(4)

Make an animated GIF

240

(5)

Typography on the Web

245

(18)

Readability vs. legibility

246

(3)

Readability

246

(1)

Legibility

247

(1)

Breaking typographic rules

247

(1)

Be conscious

247

(1)

Page text as a graphic

247

(2)

Quotation marks!

249

(1)

Default fonts and sizes

250

(4)

Cross-platform fonts

252

(1)

Monitor resolutions

252

(1)

Font rendering on different platforms

253

(1)

Other things to know

254

(2)

Proportional vs. monospaced type

254

(1)

Logical vs. physical styles

254

(1)

Other special characters

255

(1)

To underline or not to underline

255

(1)

Cascading Style Sheets

256

(5)

What cascades?

256

(2)

CSS code

258

(1)

CSS syntax

259

(1)

CSS and browser compatibility

259

(1)

Attach a style sheet

260

(1)

Self-Guided Tour of the Web

261

(1)

Quiz

262

(1)

Advanced Tips & Tricks

263

(30)

Fun with tables

264

(2)

Richer color

266

(2)

Easy-to-read small type

268

(2)

Change anti-aliasing methods

268

(1)

Use a duplicate layer

269

(1)

Manually retouch text graphics

269

(1)

Use an aliased font for small type

269

(1)

Low-source proxy

270

(2)

Other low-source images

271

(1)

Slicing graphics

272

(7)

Slice a GIF file for animation

272

(4)

Slice a graphic for layout freedom

276

(3)

Quick Photoshop tips

279

(3)

Keyboard shortcuts

279

(1)

Reset the values in a dialog box

279

(1)

Lock transparent pixels

280

(1)

Find the right layer

281

(1)

Rollovers and image swaps

282

(4)

Create a rollover

283

(2)

Create an image swap

285

(1)

Easy HTML enhancements

286

(2)

Specify fonts

286

(1)

Make a link open in a new window

286

(1)

Add space around a graphic

287

(1)

Forms

288

(1)

Flash animation

289

(4)

Part Five: You're Done---Now What?

Test & Fix Your Web Site

293

(8)

Site management software

294

(2)

Testing your site

296

(2)

First, move your folder

296

(1)

Offline browser check

296

(1)

Watch someone else browse your site

297

(1)

Different browsers, different looks

297

(1)

Fixing your site

298

(1)

Fix-it tips

299

(1)

Quiz

300

(1)

How to Upload & Update Your Site

301

(12)

Before you upload

301

(1)

Gather your files

302

(2)

Uploading files

304

(3)

Test your site online

307

(3)

Updating files

310

(2)

Additional web sites on your site

310

(2)

Quiz

312

(1)

How & Why to Register Your Site

313

(22)

Search tools

314

(3)

Submission services that do it for you

314

(1)

More is not better

315

(1)

Specialized search tools

315

(1)

Link to me, I'll link to you

315

(1)

Popularity contest

316

(1)

What search tools look for

317

(1)

Title of your page

317

(1)

First paragraph of your home page

317

(1)

Stacking the deck

317

(1)

Meta tags

318

(2)

Getting your site noticed

320

(1)

Cross-marketing!

320

(1)

Awards

321

(1)

Resubmit regularly

321

(1)

Paid placement in a search tool

321

(1)

Search for your own site

321

(1)

Quiz

322

(2)

The Stuff at the End

Quiz answers

324

(1)

Index

325

(10)

Colophon

335

Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site

9780321303370

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Summary

Author Biography

Table of Contents