What is included with this book?
MARK THOMPSON is coauthor of the bestseller Success Built to Last, is an executive coach, leadership expert, and investor. Forbes has called him “a venture investor with the ‘Midas touch’”.
BRIAN TRACY is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs.
|Become a Great Leader||p. 1|
|Develop a Great Business Plan||p. 35|
|Surround Yourself with Great People||p. 61|
|Offer a Great Product or Service||p. 91|
|Design a Great Marketing Plan||p. 115|
|Perfect a Great Sales Process||p. 148|
|Create a Great Customer Experience||p. 178|
|Appendix Now, Build a Great Life!||p. 205|
|Table of Contents provided by Ingram. All Rights Reserved.|
The time for theory is over. The time for action is now. We
are in the midst of business turbulence and turmoil greater
than we have ever seen before. Economic storms end, as they
always do, but we will never go back to the good old ways of
doing business. Today, competition is fiercer and more determined
than ever. The challenges are greater and more demanding.
The only way to survive and thrive will be to build a great
business that can withstand the economic shocks of any market
and rise to the top of its industry.
The market is flooded with business books that describe
what an excellent business should look like. Descriptive information
is enlightening and inspirational. It makes you want to
be like the ideal leader running the ideal businesses they describe.
This book is different. It is deliberately prescriptive. It explains
the seven keys to business greatness and exactly what
you have to do to achieve them. No theory, just practical steps
you can take immediately, with clear explanations of exactly
how you can measure how well you are doing at each step along
You’ll learn what to do, how to do it, and the key numbers
you need to watch each day and month. You’ll learn how to set
clear targets and attach them to meaningful metrics. You will
learn the very best, practical, and proven strategies and techniques
practiced by the top businesses in every industry, with
the goal of building a high-energy, high-morale, high-profit
business of your own.
This book will show you how to attract customers, keep
them coming back, and have them bring their friends. It tells
you how to focus and concentrate your time, money, and resources
on the most profitable products, services, and activities.
This book reveals how you can achieve better, more predictable
results, especially financial results, faster than before. And
how you can create a culture of continuous improvement to
develop a lead over your competitors, and then continually
widen that lead. As you learn how to move from wherever you
are to wherever you want to be in the future, along the way
you’ll also see how to measure each critical variable and how to
improve in each essential area. Especially, you’ll learn how to
trigger the same response, over and over, by people inside and
outside your company, who will say . . .
‘‘This is a great business!’’
This book gives you a series of clear, simple, practical, and
powerful methods and techniques you can use to build a great
business in any market and in the face of any competition. Let’s