More New and Used
from Private Sellers
In Stock Usually Ships in 24 Hours.
In Stock Usually Ships in 24 Hours.
180 day subscription
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 1/24/2011.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management-pre-crisis, crisis, and post-crisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. New to the Third Edition: Provides a new Chapter 2 on the Internet and social media, showing how it has become both a tool for recognizing warning signs as well as a key channel for communicating with stakeholders during a crisis. Updates discussion throughout to reflect the importance of the online world: The book explores the concept of paracrisis; covers online preparations organizations should make; considers the effects of social media on the crisis response; and explores the emergence of online memorials. Integrates crisis management with three other proactive management functions - issues management, risk management, and reputation management-demonstrating that the best way to manage a crisis is to prevent one. Offers a new Epilogue summarizing key lessons for managers from the vast crisis communication research literature. Key Features: 'What would you do?' cases are included throughout. With information from a real crisis event, a series of questions allow students to apply concepts in the chapter to the case. Â· Discussion Questions are provided at the end of each chapter, helping readers extend their understanding of the material.
Table of Contents
|A Need for More Crisis Management Knowledge|
|Crisis Management Defined|
|The Initial Crisis Management Framework|
|Outline of the Three-Stage Approach|
|Importance of Crisis Management|
|Effects of the Online World on Crisis Communication and Crisis Management|
|Effects on Crisis Communication|
|Proactive Management Functions and Crisis Management|
|Interrelationship between the Proactive Management Functions|
|The Crisis Prevention Process|
|Identify Sources to Scan|
|Analysis: Knowledge Creation|
|Crisis Preparation: Part I|
|Diagnosing Crisis Vulnerabilities|
|Crisis Management Teams|
|Enacting the Crisis Management Plan|
|Crisis Preparation: Part II|
|The Crisis Management Plan|
|Preparation of the Crisis Communication System|
|Stakeholders and Preparation|
|Selling the Crisis|
|Crises and Information Needs|
|Information Processing: The Known|
|Form and the Crisis Response|
|Content and the Crisis Response|
|Crisis Response and Strategies|
|Social Media Considerations|
|Memory and Learning|
|Appendix: Possible Case Studies|
|Table of Contents provided by Ingram. All Rights Reserved.|