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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-Tail,9781848729698
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-Tail

by ;
Edition:
1st
ISBN13:

9781848729698

ISBN10:
1848729693
Format:
Hardcover
Pub. Date:
4/25/2012
Publisher(s):
Routledge Acade
List Price: $75.00

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 4/25/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first volumes to present scholarly theory and research to help explain and predict online consumer behavior.


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