Online Marketing A User's Manual

by Newlands, Murray

• ISBN13: 9780470973844
• ISBN10: 0470973846
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-05-23
• Publisher: Capstone

Summary

What is SEO anyway? What does affiliate marketing actually mean? Who actually watches corporate videos online? What's the difference between a digital brand and a 'real' one?The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, and other times it's pretty frightening.Online Marketing: A Users Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future might hold.With this book you'll make more money, impress your colleagues, know your customers more and, best of all, never nod with that confused expression on your face again.

Author Biography

Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social media and marketing events in the US and the UK.

Table of Contents

Acknowledgments	p. ix
Foreword	p. xi
Introduction - Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing	p. 1
Social Media	p. 9
Digital Branding	p. 51
Company Websites	p. 73
Blogging	p. 87
Online PR and Blogger Outreach	p. 111
Video Marketing	p. 131
SEO	p. 147
Email Marketing	p. 163
Affiliate Marketing	p. 179
Digital Advertising	p. 193
Index	p. 209
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