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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.
Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications including five previous books.
Table of Contents
|A Beverage of Truth||p. 3|
|A Love Story||p. 8|
|Nothing Is Confidential||p. 26|
|A Reservoir of Trust||p. 55|
|A New Way to See||p. 69|
|Playing to Win||p. 81|
|Elevating the Core||p. 88|
|Get In the Mud||p. 96|
|A Reason to Exist||p. 102|
|Beyond the Status Quo||p. 123|
|Bold Moves||p. 128|
|A Lethal Combination||p. 147|
|No Silver Bullets||p. 164|
|I Know This to Be True||p. 170|
|Truth in Crisis||p. 183|
|A Galvanizing Moment||p. 192|
|Plan B||p. 217|
|Stay the Course||p. 224|
|Connecting Dots||p. 262|
|Ni Hao||p. 302|
|Photo Credits||p. 333|
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