Onward How Starbucks Fought for Its Life without Losing Its Soul

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 3/27/2012
  • Publisher: Rodale Books
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In this #1 New York Timesbestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Author Biography

Howard Schultz is chairman, president, and chief executive officer of Starbucks Coffee Company. Howard moved to Seattle from his native New York and joined the company in 1982 as director of operations and marketing when Starbucks had only four stores. He has been recognized extensively for his passion, leadership, and efforts to strengthen communities, with honors including the Horatio Alger Award for those who have overcome adversity to achieve success; the Rev. Theodore M. Hesburgh Award for Business Ethics given by Notre Dame University's Mendoza College of Business; the Botwinick Prize in Business Ethics from Columbia Business School; and the first ever John Wooden Global Leadership Award from UCLA Anderson School of Management. He has also been included in Time magazine's "Time 100," a list of the most influential people in the world. Howard and his wife, Sheri, live in Seattle and have two children. Joanne Gordon is a former Forbes writer who has spent more than a decade profiling companies and business leaders for numerous publications. She has written five previous books.

Table of Contents

“Personal, suspenseful, and surprisingly open . . . [Schultz’s] sequel to the founding of Starbucks
is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read
for anyone interested in leadership, management, or the quest to connect a brand with the consumer.” Publishers Weekly, starred review
“Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs,
Howard Schultz has written, with aching honesty and passion, the single most important book on
leadership and change for our time and for every generation of leaders.” —Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership

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