9780857095954

Open Innovation in the Food and Beverage Industry

by
  • ISBN13:

    9780857095954

  • ISBN10:

    0857095951

  • Format: Hardcover
  • Copyright: 2013-01-22
  • Publisher: Elsevier Science
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Summary

Food and beverage companies are increasingly choosing to pursue 'open innovation┐, an approach in which external ideas and paths to market are exploited alongside internal ones. This book outlines essential open innovation concepts and illustrates the experiences of those applying them in the food and beverage industries through case studies. Part one focuses on collaboration with stakeholders for technological innovation. Parts two and three then address the management of open innovation and building of innovation networks. Final chapters cover the importance of public policy, regulation and the management of intellectual property rights in open innovation.

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