9780470597262

Open Leadership : How Social Technology Can Transform the Way You Lead

by
  • ISBN13:

    9780470597262

  • ISBN10:

    0470597267

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 5/24/2010
  • Publisher: Jossey-Bass

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

An essential guide for leaders who want to use social media to be "open" while maintaining control - "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. The author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization * Offers basic advice for leaders who are adapting to the new era of openness in the marketplace. The author Charlene Li is one of the foremost experts on social media and technologies. In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Author Biography

Charlene Li is founder of the Altimeter Group and the coauthor (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit open-leadership.com.

Table of Contents

Introductionp. ix
The Upside of Giving Up Control
Why Giving Up Control Is Inevitablep. 3
The Ten Elements of Opennessp. 17
Crafting Your Open Strategy
Objectives Determine How Open You Will Bep. 51
Understanding and Measuring the Benefits of Being Openp. 75
Structuring Openness with Sandbox Covenantsp. 105
Orchestrating Your Open Strategyp. 133
Open Leadership: Redefining Relationships
Open Leadership: Mind-sets and Traitsp. 163
Nurturing Open Leadershipp. 189
The Failure Imperativep. 217
How Openness Transforms Organizationsp. 243
Endnotesp. 271
Acknowledgmentsp. 285
The Authorp. 289
Subject Indexp. 297
Name Indexp. 309
Table of Contents provided by Ingram. All Rights Reserved.

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