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Known as the producer with the trillion-dollar Rolodex, Lori Ann LaRocco knows how to get business leaders and entrepreneurs to talk. Many of the world’s most well-known executives are so trusting of LaRocco, senior talent producer at CNBC, that she consistently gets scoops on billion-dollar deals before anyone else. In her newest book, Opportunity Knocking, LaRocco uses her close relationships with these organizational leaders to tell their storiesmany of which have never been previously revealed, but offer brilliant insights into their minds.
In Opportunity Knocking, readers will learn the full stories and secrets of success from some of the world's smartest, most innovative leaders, such as Ford CEO Alan Mulally’s strategy for creating a culture of promise that revitalized the American auto industry. This book provides real-world examples from leaders like Mulally and turns them into actionable, proven strategies for identifying and acting on opportunities.
What makes Opportunity Knocking stand apart is the diversity of individuals who offer real-world strategies and advice instead of just one person’s opinion or vision. From the assembly line to the C-suite, Opportunity Knocking will provide both inspiration and a blueprint for achieving success by recognizing the right opportunityand seizing it.
Lori Ann LaRocco is the senior talent producer at CNBC and C-Suite Insider columnist for CNBC.com. She has worked at CNBC since 2000, when she was hired as one of Maria Bartiromo's producers on Market Week. She lives outside of New York City with her husband and three children.
Dick Armey is the former House Majority Leader (19952003) and was one of the chief authors of the Contract with America. He is the former chairman of FreedomWorks.
Wilbur L. Ross is the chairman and CEO of WL Ross & Co. LLC. He lives in Palm Beach, FL.