More New and Used
from Private Sellers
In Stock Usually Ships in 24 Hours
Starting at $33.15
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 30th edition with a publication date of 11/1/2012.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Walter J. Ong's classic work provides a fascinating insight into the social effects of oral, written, printed and electronic technologies, and their impact on philosophical, theological, scientific and literary thought. This thirtieth anniversary edition coinciding with Ong's centenary year reproduces his best-known and most influential book in full and brings it up to date with two new exploratory essays by cultural writer and critic John Hartley. Hartley provides: A scene-setting chapter that situates Ong's work within the historical and disciplinary context of post-war Americanism and the rise of communication and media studies; A closing chapter that follows up Ong's work on orality and literacy in relation to evolving media forms, with a discussion of recent criticisms of Ong's approach, and an assessment of his concept of the 'evolution of consciousness'; Extensive references to recent scholarship on orality, literacy and the study of knowledge technologies, tracing changes in how we know what we know. These illuminating essays contextualize Ong within recent intellectual history, and display his work's continuing force in the ongoing study of the relationship between literature and the media, as well as that of psychology, education and sociological thought.