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Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey combine decades of teaching and scholarly experience to offer students a concise and readable introduction to organizational communication theories and their practical applications. Using the metaphor of creativity (getting what you want) and constraint (following established rules) this popular textbook offers students more opportunities than ever before to practice what they learn through a variety of features within the textbook itself and on its companion Web site.
Eric M. Eisenberg is Professor and Chair of the Department of Communication at the University of South Florida. Dr. Eisenberg twice received the National Communication Association award for the outstanding research publication in organizational communication, as well as the Burlington Foundation award for excellence in teaching. Dr. Eisenberg is the author of over 60 articles, chapters, and books on the subjects of organizational communication and communication theory. He is an internationally recognized researcher, teacher, and consultant specializing in the strategic use of communication to promote positive organizational change. He has worked closely with executives and employees from organizations across a wide variety of industries, including Hughes Aircraft, McDonnell Douglas, Cedars-Sinai Medical Center, Starwood Hotels and Resorts, State Farm Insurance, and Baystate Health. H.L. (Bud) Goodall Jr. is professor and director of the Hugh Downs School of Human Communication at Arizona State University. He is the author or coauthor of 19 books and more than 100 articles, papers, and chapters on communication, organizations, and culture. Primarily known for his pioneering work in the new ethnography of organizations and communities, he is the author of the scholarly trilogy Casing the Promised Land, Living in the Rock ‘n Roll Mystery, and Divine Signs: Connecting Spirit to Community, as well as the best selling textbook, Writing the New Ethnography. Angela Trethewey is associate professor in the Hugh Downs School of Human Communication at Arizona State University. Her award winning research exploring the relationships among organizational communication, power and gendered identities has been published in flagship journals in the field, including Journal of Applied Communication Research, Management Communication Quarterly, and Communication Monographs. She has also edited special issues on topics such as translating scholarship into practice and living with organizational contradictions. Recently, she received the Master Teacher Award from the Western States Communication Association.
Table of Contents
C H A P T E R 1: Communication and the Changing World of Work
THE CHANGING WORLD OF WORK
The Inevitability of Change
New Developments in the World of Work
Beyond Space: The Global Economy
Questionable Labor Practices
Beyond Time: Competition and the Urgent Organization
Beyond Loyalty: The New Social Contract
Shifting Power Bases
New Values and Priorities
The Meaning of Work
Who Can Afford to Prioritize?
C H A P T E R 2: Defining Organizational Communication
APPROACHES TO ORGANIZATIONAL COMMUNICATION
Communication as Information Transfer
Communication as Transactional Process
Communication as Strategic Control
Communication as a Balance of Creativity and Constraint
ORGANIZATIONS AS DIALOGUES
Dialogue and the Situated Individual
Definitions of Dialogue
Dialogue as Mindful Communication
Dialogue as Equitable Transaction
Dialogue as Empathic Conversation
Dialogue as Real Meeting
INTERGRITY AND ETHICS IN ORGANIZATIONAL COMMUNICATION
THINKING TOGETHER: MINDFUL AND ETHICAL DIALOGUE
C H A P T E R 3: Four Perspectives on Organizations and Communication
Theories Are Partial
Theories Are Partisan
Theories Are Problematic
CLASSICAL MANAGEMENT APPROACHES
From Empire to Hierarchy
From Resistance to Domination
The Industrial Revolution
Fayol’s Classical Management
Implications for Organizational Communication
THE HUMAN RELATIONS APPROACH
Historical and Cultural Background
What Is Human Relations?
The Hawthorne Studies
Reflections on Human Relations
THE HUMAN RESOURCES APPROACH
Maslow’s Hierarchy of Needs
McGregor’s Theory Y Management
Likert’s Principle of Supportive Relationships
THE SYSTEMS PERSPECTIVE
WHAT IS A SYSTEM?
Environment and Open Systems
Processes and Feedback
Openness, Order, and Contingency
THE APPEAL OF SYSTEMS THEORY FOR ORGANIZATIONAL COMMUNICATION
Peter Senge’s Learning Organization
Karl Weick’s Sense-Making Model
Retrospective Sense Making
Chapter 4: Cultural Studies of Organizations and Communication
THE CULTURAL APPROACH
Cultures as Symbolic Constructions
HISTORICAL AND CULTURAL BACKGROUND
THREE VIEWS OF ORGANIZATIONAL CULTURE
A Practical View
An Interpretive View
Critical and Postmodern Views
SOCIALIZATION: INTEGRATING NEW MEMBERS INTO ORGANIZATIONAL CULTURES
Socialization and High-Reliability Organizations
Socialization and Technology
A COMMUNICATION PERSPECTIVE ON ORGANIZATIONAL CULTURE
C H A P T E R 5: Critical Approaches to Organizations and Communication
Historical and Cultural Background
The Rise of Critical Theorizing in the United States
The Centrality of Power
POWER AND IDEOLOGY
The Hidden Power of Culture: Myths, Stories, and Metaphors
The Hidden Power of Legitimation: Manufactured Consent and Concertive Control
DISCOURSE AND DISCIPLINE
The Hidden Power of Knowledge: Surveillance, the Panopticon, and Disciplinary Power
The Technological Panopticon
RECENT TRENDS IN CRITICAL ORGANIZATIONAL COMMUNICATION SCHOLARSHIP: ORGANIZING HEALTHY ORGANIZATIONS
Resistance: Challenging Organizational Power and Control
The Role of the Critical Researcher
C H A P T E R 6: Identity and Difference in Organizational Life
THE HISTORY OF IDENTITY IN ORGANIZATIONAL COMMUNICATION
ORGANIZING DIFFERENCE IN ORGANIZATIONS
Frame 1: Gender Differences at Work
Gender Differences in Work/Life
Frame 2: Gender Identity as Organizational Performance
Performing Gender Identity in Work/Life
Frame 3: Gendered Organizations
Gendered Organizations and Work/Life
Frame 4: Gendered Narratives in Popular Culture
Gendered Narratives of Work/Life
INTERSECTING IDENTITIES IN ORGANIZATIONS
Negotiating Multiple Identities
Communicating Multiple Identities
C H A P T E R 7: Teams and Networks: Collaboration in the Workplace
PARADOXES OF PARTICIPATION
DEMOCRACY IN THE WORKPLACE
COMMUNICATING IN TEAMS
What Is a Team-Based Organization?
Types of Teams
Communicative Dimensions of Teamwork
Management of Conflict and Consensus
Cultural Diversity in Teams
A Retreat from Teams?
COMMUNICATING IN NETWORKS
Types of Communication Networks
Small-Group Communication Networks
Emergent Communication Networks
Analyzing Communication Networks
Patterns of Interaction
Communication Network Roles
Content of Communication Networks
Interorgnizational Communication Networks
The Networked Society
CREATIVITY AND CONSTRAINT IN TEAMS AND NETWORKS
C H A P T E R 8: Communicating Leadership
LAYING THE FOUNDATION: USEFUL INSIGHTS FROM PRIOR THEORETICAL FRAMES
LEADERSHIP RECONSIDERED: EFFECTIVE LEADERSHIP HABITS
Habits of Mind
Habits of Character
Habits of Authentic Communicative Performance
LEADING THE ORGANIZATION: COMMUNICATING WITH EMPLOYEES
THE DARK SIDE OF LEADERSHIP: BULLYING AND HARASSMENT
Bullying in the Workplace
Harassment and Sexual Harassment
C H A P T E R 9: Organizational Alignment: Managing the Total Enterprise
POSITIONING THE ORGANIZATION
Types of Business Strategies
Strategy and the Business Life Cycle
Training and Development
Learning Basic Skills
Learning New Technologies
EFFECTS OF COMMUNICATION TECHNOLOGY
Synchronicity and Media Richness
Secrecy and Privacy
Mediated Interpersonal Communication