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Origin Effects and Their Strategic Implications; Consumer Behaviour in the Japanese Market

by Unknown
ISBN13:

9783865687951

ISBN10:
3865687954
Format:
Trade Paper
Pub. Date:
4/28/2013
Publisher(s):
Michael Imhof Verlag

Author Biography

Arne C. Schmidt is a graduate of the University of Tübingen with a double degree in business administration and Japanese studies. She currently conducts research on the effect of economic change on the Japanese market for Western products.


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