Orthopedics and Spine : Strategies for Superior Service Line Performance

by Steele, Marshall, M.D.

• ISBN13: 9781601466310
• ISBN10: 1601466315
• Edition: 1st
• Format: Paperback
• Copyright: 2009-09-01
• Publisher: Hcpro Inc

Summary

Orthopedics-care for joints, spine, fractures, hands, and feet/ankles, plus sports medicine-is among today's fastest-growing and most profitable service lines. It's also one of the most competitive, making it essential for healthcare facilities to optimize services and the patient experience.

Author Biography

Written by orthopedic surgeon Marshall K. Steele, MD, and with the help of other service line experts, this book will help facilities maximize the success of their orthopedic service lines.

Table of Contents

About the Author	p. vii
Acknowledgments	p. ix
Prologue	p. xi
Overview of Orthopedics Today	p. 1
Is Healthcare a Commodity?	p. 3
Outlook for Surgeons	p. 4
The Traditional Model	p. 5
Destination Centers of Superior Performance	p. 7
Defining and Pursuing Excellence	p. 11
Why Is Excellence Hard to Define?	p. 12
Are Centers of Excellence Really Excellent?	p. 15
Core Elements of Superior Performance	p. 19
Thinking and Acting Differently	p. 24
Owning the Patient Experience	p. 30
Internal Measuring and Managing	p. 35
The Role of Credentialing and Certification	p. 43
Summary	p. 49
The Challenge of Implementation	p. 51
Assemble Your Teams	p. 52
The Four A's of Implementation	p. 59
Keys to Implementation Success	p. 76
Summary	p. 80
The Philosophy of Patient-Centric Care	p. 81
Community	p. 83
Primary Care Physicians	p. 84
The Specialist's Office	p. 85
Hospital Preoperative Services	p. 87
Operative Care	p. 88
Hospital Inpatient Floor	p. 89
Postoperative Care	p. 102
Outcomes Management	p. 104
Summary	p. 105
Five Keys to Structural Success	p. 107
Develop a Winning Leadership Team	p. 107
The Performance Improvement Team	p. 112
Create Consistent Systems of Care	p. 117
Help Patients Navigate	p. 120
Teaching and Learning	p. 128
Summary	p. 131
Operating Room Best Practices	p. 133
Key Perioperative Processes	p. 135
Summary	p. 162
Achieving Great Physician Relations	p. 165
Specialization	p. 165
Strong Physician Relations	p. 166
Align Your Goals	p. 171
Create and Nurture Physician Champions	p. 173
Summary	p. 174
Understanding Vendor Relationships	p. 175
Vendors' Role in Service Line Development	p. 178
Summary	p. 191
Secrets to Extraordinary Marketing	p. 193
Marketing Doesn't Equal Advertising	p. 193
The Marketing Mindset	p. 194
Create Your Brand	p. 196
The Marketing Plan	p. 198
Competitor Analysis	p. 205
Communicating with the Right Medium	p. 207
Word-of-Mouth Strategies	p. 212
The Consumer the Boomer	p. 214
Return on Investment	p. 219
Summary	p. 219
Service Line Subspecialties in Action	p. 221
Joint and Spine	p. 222
Geriatric Fracture Centers	p. 231
Outpatient Spine Care	p. 246
Comprehensive Sports Medicine	p. 263
Hand Centers	p. 273
Foot and Ankle Care	p. 286
Summary	p. 291
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