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James Mathewson is the Distinguished Technical Marketer for Search at IBM. There, he leads search marketing, content strategy, video marketing optimization, and marketing taxonomy innovation and develops tools to scale content marketing across the world’s largest B2B enterprise. He is also lead author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content.Mike Moran, twice named a Top 50 Internet marketer, has worked on the web since its inception. He consults through Mike Moran Group and is a senior strategist for several leading digital marketing companies, including Converseon, Revealed Context, and SoloSegment. His books include Search Engine Marketing, Inc.