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MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.
SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.
Table of Contents
1. Accounting for the Past
2. Defining Packaging Design
3. Elements of the Packaging Design
4. The Design Process
5. The Packaging Design Profession
Consumer Product Categories
Materials & Tools