CART
Other versions by this Author
More New and Used
from Private Sellers
Packaging Design : Successful Product Branding from Concept to Shelf
by Klimchuk, Marianne R.; Krasovec, Sandra A.Edition:
2nd
ISBN13:
9781118027066
ISBN10:
111802706X
Format:
Paperback
Pub. Date:
1/14/2013
Publisher(s):
Wiley
List Price: $60.00
Rent Book
(Recommended)Term
Due
Price
Short Term
Aug 2
$48.00
Semester
Sep 27
$54.00
Quarter
Aug 18
$51.00
$48.00
Buy New Book
Currently Available, Usually Ships in 24-48 Hours
$51.00
eBook
180 day subscription
$50.40
Used Book
We're Sorry
Sold Out
Starting at $70.91
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 1/14/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Related Products
Packaging Design : Successful Product Branding from Concept to Shelf
Summary
Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.
Author Biography
MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.
SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.
Table of Contents
Acknowledgments
Foreword
Preface
1. Accounting for the Past
2. Defining Packaging Design
3. Elements of the Packaging Design
4. The Design Process
5. The Packaging Design Profession
Bibliography
Consumer Product Categories
Glossary
Materials & Tools
Professional Resources
Figures Credits
Index
