9781592536030

Packaging Essentials

by
  • ISBN13:

    9781592536030

  • ISBN10:

    1592536034

  • Format: Hardcover
  • Copyright: 2010-06-01
  • Publisher: HACHETTE

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $40.00 Save up to $21.32
  • Rent Book $26.00
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

Author Biography

Sarah Roncarelli and Candace Ellicott are principles in Fifty Strategy and Creative, a design firm that specializes in brand design and marketing. They create logos, brand identities, and extensions for all media including broadcast, print, and Web for products and services from a wide array of market sectors. Candace and Sarah are experienced creative professionals. They are also perpetual students of great creative and strategic thinkers, regardless of the medium.

Rewards Program

Write a Review