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#xA0; PayPal#x19;s many merchant account holders-thousands of them online and growing fast-include individual sellers as well as large businesses. And they can all use various PayPal accounts to integrate services like Email Payments, Express Checkout, International Sales, and more to grow their business and improve the bottom line. This book helps both casual sellers and established business owners partner with PayPal to:#xA0; Assist customers-from offering products to providing solutions Manage money-from getting paid to avoiding fraud Apply reports-from assessing inventory to tracking profits Maximize growth-from expanding marketing to increasing sales PayPal has the tools and this book shares the skills for merchants to learn, apply, and grow their business.
Michael Miller is a Minneapolis-based best-selling author who has written numerous books about computer and technology topics, including computer hardware and software, Facebook, and eBay. In addition, he writes business books about marketing and related topics, and contributes articles to a variety of websites and publications.