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The Pdma Handbook of New Product Development,9780470648209
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The Pdma Handbook of New Product Development



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This is the 3rd edition with a publication date of 12/26/2012.

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  • The Pdma Handbook of New Product Development
    The Pdma Handbook of New Product Development
  • The PDMA Handbook of New Product Development, 2nd Edition
    The PDMA Handbook of New Product Development, 2nd Edition


The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA "Body of Knowledge" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalization, and benchmarking.

Author Biography

PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators.

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989.

Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee.

Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others.

Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.

Table of Contents


Section One: Preparing

Chapter One: New Products- What Separates the Winners and the Losers and What Drives Success by Robert Cooper

Chapter Two: Innovation Management Framework:  A Model for Managers Who Want to Grow Their Business by Paul Mugge and Stephen Markham

Chapter Three: Service Development by Thomas Kuczmarski and Rishu Mandolia

Chapter Four: Business Model Innovation:  Innovation Outside the Core by Heidi Bertels and Peter Koen

Chapter Five: Open Innovation:  Successful Venturing by Rob Van Leen and Marcel Lubben

Chapter Six: Success Factors of New Product Development for Emerging Markets by Anne Dubiel and Holger Ernst

Section Two: Starting

Chapter Seven:  Effective Practices in the Front End of Innovation by Peter Koen, Heidi Bertels, and Elko Kleinschmidt

Chapter Eight:  Getting Lightning to Strike: Ideation and Concept Generation by Chris Miller

Chapter Nine: Portfolio Management by Scott Edgett

Chapter Ten: Identifying Significant New Business Opportunities by Deb Mills and Paige Siempelkamp

Chapter Eleven: We-ness, Knowledge Sharing, and Performance in New Product Development Teams by Hyunjung Lee and Stephen Markham

Chapter Twelve: Virtual Teams in New Product Development: Characteristics and Challenges by Nick Lockwood, Mitzi Montoya, Anne Massey

Section Three: Progressing

Chapter Thirteen: Obtaining Customer Needs for Product Development by Abbie Griffin

Chapter Fourteen: User Research for Product Innovation:  Qualitative Methods by Gary Schirr

Chapter Fifteen: Market Analytics by Brian Ottum

Chapter Sixteen: Forecasting New Products by Kenneth Kahn

Chapter Seventeen: Social Media and New Product Development by Amy Kenly

Section Four: Achieving

Chapter Eighteen: Developing Intelligent Products by Serge Rijsdijk and Erik Jan Hultink

Chapter Nineteen: Strategies to Improve NPD Governance by Steven Haines

Chapter Twenty: Managing the Supply Chain Implications of Launch by Roger Calantone and Anthony Di Benedetto

Chapter Twenty-One: Post-Launch Product Management by Steven Haines

Chapter Twenty-Two: Managing Innovation Paradoxes for Organizational Ambidexterity by Marianne Lewis and Constantine Andriopoulos

Chapter Twenty-Three: Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process by Rel Ambrozy

Section Five: PDMA Research

Chapter Twenty-Four: Lessons Learned from Outstanding Corporate Innovators by Sally Kay, Doug Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah Mills, Barry Novotny, Albert Page, and Bill Riggs

Chapter Twenty-Five: The Difference Between Goods and Service Development:  A PDMA CPAS Research Study by Stephen Markham and Thomas Hollmann

Chapter Twenty-Six: The Emergence of the Product Innovation Discipline and Implications for Further Research by Anthony Di Benedetto

APPENDIX ONE:  About the Product Development and Management Association

APPENDIX TWO:  Product Development Glossary 

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