Peak : How Great Companies Get Their Mojo from Maslow

by Conley, Chip; Hsieh, Tony

• ISBN13: 9780787988616
• ISBN10: 0787988618
• Format: Hardcover
• Copyright: 2007-09-21
• Publisher: Jossey-Bass

Summary

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

Author Biography

Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com and www.peak-book.com.

Table of Contents

Preface	p. xi
Maslow and Me	p. 1
Toward a Psychology of Business	p. 3
Karmic Capitalism	p. 17
The Relationship Truths	p. 33
Relationship Truth 1: The Employee Pyramid	p. 45
Creating Base Motivation	p. 47
Creating Loyalty	p. 64
Creating Inspiration	p. 81
Relationship Truth 2: The Customer Pyramid	p. 103
Creating Satisfaction	p. 105
Creating Commitment	p. 125
Creating Evangelists	p. 142
Relationship Truth 3: The Investor Pyramid	p. 169
Creating Trust	p. 171
Creating Confidence	p. 188
Creating Pride of Ownership	p. 201
Putting The Truths Into Action	p. 215
The Heart of the Matter	p. 217
Creating a Self-Actualized Life	p. 231
References	p. 245
Acknowledgments	p. 253
The Author	p. 257
Index	p. 259
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