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Western Society has recently completed a predictable 40-year shift from an Idealist or "Me" system of values to a Civic or "We" way of thinking. These shifts happen with the regularity of a pendulum every 40 years. The most recent 6-year "shift window" opened in 2003 and was closed in 2008. The previous shift-headed in the opposite sociological direction, from "We" to "Me"-opened in 1963 and closed in 1968. These sociological shifts have a profound impact on politics, the economy, advertising, and entertainment. Those who are in step with these shifts succeed. Those who are out-of-step do not. Through the wisdom and wit of bestselling author, sought-out speaker, and advertising mastermind Roy H. Williams, The Pendulumteaches you to navigate complex social patterns to help you achieve the success you desire in your personal and professional lives.