Penguin by Design : A Cover Story 1935-2005

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  • Format: Paperback
  • Copyright: 2006-03-28
  • Publisher: Penguin Books
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"Ever-since the creation of the first Pengum paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history." "By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book-cover design and the role of artists and designers in creating and defining the Penguin look. Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques."--BOOK JACKET.

Author Biography

Phil Baines has been a Senior Lecturer at Central Saint Martin's College of Art & Design since 1991.

Table of Contents

Establishing paperback publishing, 1935-46p. 10
Consistency and competition, 1947-59p. 48
Art direction and graphic design, 1960-70p. 94
Life after Lane, 1970-95p. 160
Re-inventing the brand, 1996-2005p. 220
Table of Contents provided by Blackwell. All Rights Reserved.

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