9780321459466

Penguin Handbook (clothbound), The (with Essential Study Card for Grammar and Documentation)

by
  • ISBN13:

    9780321459466

  • ISBN10:

    0321459466

  • Edition: 2nd
  • Format: Package
  • Copyright: 1/1/2006
  • Publisher: Longman
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $82.20

Summary

Expressly created to engage the visual and technological interests of todayrs"s students,The Penguin Handbookrevolutionized the way handbooks present information and ideas. With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The second edition of this extraordinary handbook continues to lead the market with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.

Table of Contents

Preface
Composing In A Visual Era
Introduction: Writing for Different Purposes in Different Media
The Rhetorical Situation
The rhetorical triangle
A writer's audience
A writer's ethos
A writer's purpose
Words, Images, and Graphics
Multimedia writing
Communicating with words, images, and graphics
Where images and graphics work best
Where words work best
Planning, Drafting, And Revising
Planning and Drafting
Establish your goals
Explore your topic
Write a working thesis
Plan a strategy
Compose a draft
Write as a member of a team
Stay organized
Composing Paragraphs
Focus your paragraphs
Organize your paragraphs
Make your paragraphs coherent
Consider paragraph length
Link across paragraphs
Write effective beginning and ending paragraphs
Rewriting, Editing, and Proofreading
Switch from writer to reader
Learn strategies for rewriting
Respond to other writers' drafts
Edit for particular goals
Proofread carefully
Learn to edit the writing of others
Writing In College And Beyond
Critical Reading and Viewing
Two kinds of reading and viewing
Critical reading
Verbal fallacies
Critical viewing
Visual fallacies
Analyzing Verbal and Visual Texts
The aim of analysis
Analyze the context and the text
Develop and organize a rhetorical analysis
Sample rhetorical analysis
Analyze images and other kinds of visual texts
Writing to Reflect
Find a reflective topic
Identify a focus
Develop a response
Sample reflective essay
A reflective magazine article
A reflective Weblog
Writing to Inform
Find an informative topic
Narrow your topic and write a thesis
Develop and organize your ideas
Sample informative essay
An informative brochure
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review