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This is the 3rd edition with a publication date of 1/1/2009.
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Expressly created to engage the visual and technological interests of todayrs"s students,The Penguin Handbookrevolutionized the way handbooks present information and ideas. With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The third edition of this extraordinary handbook with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.
Table of Contents
PART 1 Planning, Drafting, and Revising 1 Think as a Writer a Think about the process of communication b Think about how to persuade others c Think about your audience d Think about your credibility e Think about your purpose f Think about the complex demands of writing today 2 Plan and Draft a Think about the expectations of college readers b Establish your goals c Explore your topic d Write a working thesis e Plan a strategy f Compose a draft g Write as a member of a team 3 Compose Paragraphs a Focus your paragraphs b Organize your paragraphs c Make your paragraphs coherent d Consider paragraph length e Link across paragraphs f Write effective beginning and ending paragraphs 4 Rewrite, Edit, and Proofread a Switch from writer to reader b Learn strategies for rewriting c Respond to other writers drafts d Edit for particular goals e Proofread carefully f Learn to edit the writing of others PART 2 Writing for Different Purposes 5 Read and View with a Critical Eye a Become a critical reader b Read actively c Recognize verbal fallacies d Become a critical viewer e Recognize visual fallacies 6 Write to Analyze a Understand the goal of a rhetorical analysis b Analyze the context and the text c Organize and write a rhetorical analysis d Sample rhetorical analysis e Analyze images and other visual texts 7 Write to Reflect a Find a reflective topic b Identify a focus c Organize and write a reflection d Sample reflective essay 8 Write to Inform a Find an informative topic b Narrow your topic and write a thesis c Organize and write an informative essay d Sample informative essay 9 Write Arguments a Position arguments and proposal arguments b Find an arguable topic c Make an arguable claim d Organize and write a position argument e Sample position argument f Organize and write a proposal argument g Sample proposal arguments PART 3 Writing in the Disciplines 10 Learn to Write in Academic Disciplines a Become an academic writer b What counts as evidence in the disciplines? 11 Write in Specific Genres a Write an essay exam b Write an observation c Write a case study d Write a lab report e Write a letter of application f Write a r sum 12 Write about Literature a Become a critical reader of literature b Develop an interpretation c Write a literary analysis d Sample literary analysis PART 4 Designing and Presenting 13 Communicate with Words, Images, and Graphics a Write in multimedia b Think about verbal and visual relationships c Know where images and graphics work best d Know where words work best 14 Design for Print and the Screen a Start with your readers b Design pages c Choose type d Compose images e Edit images f Create tables, charts, and graphs g Design a Web site 15 Design Presentations a Plan a presentation b Design visuals for a presentation c Deliver an effective presentation PART 5 Researching 16 Plan Your Research a Analyze the research task b Find a topic c Determine what kind of research you need d Draft a working thesis e Start a working bibliography 17 Find and Evaluate Sources in Databases a Know the strengths of database sources b Find information in databases c Construct