More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 3/10/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
This classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. Drawing on their experience, Videtec and Steele provide the tools for students to understand buyer's responsibilities by "walking" them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. The professional perspective is emphasized even more in the third edition with the inclusion of two new chapters on shopping critically, cultural constraints, and ethical responsibilities of the buyer
Karen M. Videtic is an associate professor and Chairperson of the Department of Fashion Design and Merchandising at Virginia Commonwealth University.
Cynthia W. Steele is Creative Manager for C & F Enterprises, Inc. and Gallerie II.
Table of Contents
|Introduction: Perry's Background Information|
|Research Current Trends|
|Develop Dollar Buying Plan|
|Develop Stock Assortment Plan|
|How to Shop the Market|
|Plan Market Purchases|
|Examine Income Statement|
|The Buyer's Role in Product Development|
|Career Opportunities in Retail Buying|
|Table of Contents provided by Publisher. All Rights Reserved.|