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This classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. Drawing on their experience, Videtec and Steele provide the tools for students to understand buyer's responsibilities by "walking" them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. The professional perspective is emphasized even more in the third edition with the inclusion of two new chapters on shopping critically, cultural constraints, and ethical responsibilities of the buyer
Karen M. Videtic is an associate professor and Chairperson of the Department of Fashion Design and Merchandising at Virginia Commonwealth University.
Cynthia W. Steele is Creative Manager for C & F Enterprises, Inc. and Gallerie II.
Table of Contents
|Introduction: Perry's Background Information|
|Research Current Trends|
|Develop Dollar Buying Plan|
|Develop Stock Assortment Plan|
|How to Shop the Market|
|Plan Market Purchases|
|Examine Income Statement|
|The Buyer's Role in Product Development|
|Career Opportunities in Retail Buying|
|Table of Contents provided by Publisher. All Rights Reserved.|