9780134030104

Personalized Digital Advertising How Data and Technology are Transforming How We Market

by
  • ISBN13:

    9780134030104

  • ISBN10:

    0134030109

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 4/17/2015
  • Publisher: Pearson FT Press
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Summary

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

 

First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:

  • New data management platforms
  • Advanced solutions for offline, mobile, and location data
  • Powerful new ad production and serving technologies

Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.

 

Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

Author Biography

DIAZ NESAMONEY (San Francisco Bay Area, CA) is founder and CEO of Jivox, provider of Jivox IQ, the leading cloud-based rich media ad platform for personalized multi-screen advertising. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until it was acquired by Cognos. At Celequest, he led the introduction of the market's first Business Analytics appliance. Previously, he served as co-founder, President, and COO at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company. He is a board member of the American India Foundation, a leading international development organization charged with accelerating social and economic change in India. He holds a Masters degree in Computer Science from the Birla Institute of Technology and Science.

Table of Contents

Supercharge marketing performance by precision-personalizing every message to EVERY customer and prospect!

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