More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 6th edition with a publication date of 8/31/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion."--BOOK JACKET.
Table of Contents
|Persuasion and Influence: An Introduction||p. 1|
|Origins of Persuasive Practice||p. 23|
|The Advocate in an Open Society||p. 25|
|The Advocate and the Management of Symbols||p. 47|
|Four Perspectives on the Nature of Persuasion||p. 81|
|Persuasion and Reasoning||p. 83|
|Theories and Models of Source Credibility||p. 105|
|The Psychology of Persuasion||p. 131|
|Persuasion, Audiences, and Social Learning||p. 161|
|The Contexts of Persuasion||p. 183|
|Interpersonal Persuasion||p. 185|
|Public and Mass Persuasion||p. 227|
|Advertising as Persuasion||p. 261|
|Political Persuasion||p. 311|
|Issues and Strategies of Message Preparation||p. 345|
|Ethical Considerations of Persuasion||p. 347|
|Constructing and Presenting Persuasive Messages||p. 381|
|Table of Contents provided by Blackwell. All Rights Reserved.|