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Table of Contents
|Persuasion in Today's Changing World|
|Perspectives on Ethics in Persuasion|
|Traditional and Humanistic Approaches to Persuasion|
|Social Scientific Approaches to Persuasion|
|The Making, Use, and Misuse of Symbols|
|Tools for Analyzing Language and Other Persuasive Symbols|
|Identifying Persuasive First Premises|
|Psychological or Process Premises: The Tools of Motivation and Emotion|
|Content or Logical Premises in Persuasion|
|Cultural Premises in Persuasion|
|Nonverbal Messages in Persuasion|
|Applications of Persuasive Premises|
|The Persuasive Campaign or Movement|
|Becoming a Persuader|
|Modern Media and Persuasion|
|The Use of Persuasive Premises in Advertising and IMC|
|Table of Contents provided by Publisher. All Rights Reserved.|