Persuasion Reception and Responsibility

by Larson, Charles U.

• ISBN13: 9780495567509
• ISBN10: 0495567507
• Edition: 12th
• Format: Paperback
• Copyright: 2009-02-24
• Publisher: Wadsworth Publishing

Summary

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

Table of Contents

Preface

Theoretical Premises

Persuasion in Today's Changing World

Perspectives on Ethics in Persuasion

Traditional and Humanistic Approaches to Persuasion

Social Scientific Approaches to Persuasion

The Making, Use, and Misuse of Symbols

Tools for Analyzing Language and Other Persuasive Symbols

Identifying Persuasive First Premises

Psychological or Process Premises: The Tools of Motivation and Emotion

Content or Logical Premises in Persuasion

Cultural Premises in Persuasion

Nonverbal Messages in Persuasion

Applications of Persuasive Premises

The Persuasive Campaign or Movement

Becoming a Persuader

Modern Media and Persuasion

The Use of Persuasive Premises in Advertising and IMC

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