Persuasion Reception and Responsibilityby Larson, Charles U.
Complimentary 7-Day eTextbook Access
When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 12th edition with a publication date of 2/24/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
Table of Contents
|Persuasion in Today's Changing World|
|Perspectives on Ethics in Persuasion|
|Traditional and Humanistic Approaches to Persuasion|
|Social Scientific Approaches to Persuasion|
|The Making, Use, and Misuse of Symbols|
|Tools for Analyzing Language and Other Persuasive Symbols|
|Identifying Persuasive First Premises|
|Psychological or Process Premises: The Tools of Motivation and Emotion|
|Content or Logical Premises in Persuasion|
|Cultural Premises in Persuasion|
|Nonverbal Messages in Persuasion|
|Applications of Persuasive Premises|
|The Persuasive Campaign or Movement|
|Becoming a Persuader|
|Modern Media and Persuasion|
|The Use of Persuasive Premises in Advertising and IMC|
|Table of Contents provided by Publisher. All Rights Reserved.|