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Persuasion : Reception and Responsibility,9781111349271
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Persuasion : Reception and Responsibility

by
Edition:
13th
ISBN13:

9781111349271

ISBN10:
1111349274
Format:
Paperback
Pub. Date:
1/27/2012
Publisher(s):
Cengage Learning

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What version or edition is this?
This is the 13th edition with a publication date of 1/27/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.


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