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Persuasion: Reception and Responsibility (Info Trac Version, Passcode for Web Access),9780534522858
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Persuasion: Reception and Responsibility (Info Trac Version, Passcode for Web Access)

by
Edition:
9th
ISBN13:

9780534522858

ISBN10:
0534522858
Format:
Paperback
Pub. Date:
4/21/2000
Publisher(s):
Wadsworth Publishing
List Price: $63.67
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Table of Contents

Part One Theoretical Premises 1(126)
Persuasion in Today's World
3(19)
Perspectives on Ethics in Persuasion
22(30)
Approaches to Research in Persuasion
52(32)
The Making, Use, and Misuse of Symbols
84(15)
Tools for Analyzing Language and Other Symbols
99(28)
Part Two Identifying Persuasive First Premises 127(108)
Process Premises: The Tools of Motivation
129(31)
Content Premises in Persuasion
160(31)
Cultural Premises in Persuasion
191(23)
Nonverbal Messages in Persuasion
214(21)
Part Three Applications of Persuasive Premises 235(149)
The Persuasive Campaign or Movement
237(30)
Becoming a Persuader
267(18)
Modern Media and Persuasion
285(28)
The Techniques of Propaganda
313(25)
The Use of Persuasive Premises in Advertising and I.M.C.
338(46)
Epilogue 384(3)
Index 387


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